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NME.COM is Europe's
biggest and most viewed music website. It has earned worldwide
respect for its rock music news and features, which are updated
around the clock. With 1.3 million unique users generating over
13 million page impressions nme.com is the U.K.'s premier music
content website. It offers unparalleled access to an affluent
young audience and a unique opportunity to communicate with
them in an environment that they relate to and return to frequently
- 63% visit the site weekly or more frequently*. The nme.com
audience is made up of key demographic groups that can be difficult
to target through other media: -
- 65% Male*
- 50% 16-24*
- 23% 25-34*
- 79% ABC1*
Our readers are passionate about music and as a result of their close relationship
with the site content they are far more responsive to advertising.
Whether they are more positively disposed towards brands that
they see as supporting their favourite site or accessing advertising
that they see as particularly relevant to them and their lifestyles
they are 33% more likely than average to have taken action as
a result of seeing an advertisement on the site*.
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Music may be our readers' passion but they are also keen consumers
of films, dvds, concerts, technology and lead exceedingly active
social lives. In the last twelve months we have worked successfully
with the following brands and advertisers: -
*Source: Forrester 2002
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