For Immediate Release

BioWare Reveals Dragon Age Toolset Details

Toolset to Debut at 2008 Penny Arcade Expo

Penny Arcade Expo – Seattle, Washington (August 29, 2008) – Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ: ERTS), today announced that it will continue in the studio's long tradition of delivering powerful content creation tools to the gaming community by releasing the Dragon Age™ Toolset. BioWare will be presenting the Dragon Age™ Toolset at the Penny Arcade Expo, held August 29–31, 2008, in the Washington State Convention & Trade Center. Designed specifically for the highly–anticipated Role–playing PC game Dragon Age™: Origins, the Dragon Age Toolset provides players with developer–grade tools that will allow them to produce their own content.

Attendees of the Penny Arcade Expo will be the first ever to see the new toolset in action as BioWare will provide a live demonstration of some of its exciting features and capabilities. The Dragon Age™ Toolset will be part of a stage demonstration during the Penny Arcade Expo at 1:30pm, August 31, on the main stage at the Washington State Convention & Trade Center in Seattle, Washington. Key features include:

• Create Original Adventures – Using the rich set of Dragon Age assets and locations as starting blocks, users can modify these stunning areas by adding new quests, characters and scripting to craft their own adventures, fate–defining conversations and cut–scenes.
• Powerful Script Editor – Users can fully customize combat and creature AI, allowing them to create detailed action sequences full of heart-pounding party–based tactical combat.
• Content Creators Community – BioWare plans to have a dedicated community area online where content creators can share content easily and get content updates for the toolset.
• On–Going Toolset Content Updates – BioWare plans to release additional assets and features for the toolset in the future, allowing for expanded creation of new areas.

BioWare has a long history of delivering powerful content–creation toolsand support to its community. In 2002, the studio released a Toolkit for the ever popular Neverwinter Nights™ which has allowed fans to create over 5,000 adventure modules of their own design, the most fan-created content in BioWare's history. Fans have not only created stand-alone adventures with the trailblazing Neverwinter Nights toolset, they still continue to create modules, five years after its original release and have crafted thousands of completely new monsters, hundreds of thousands of in–game objects (eg. weapons, armor, food, special effects, building facades, etc.) and dozens of worlds.

For more information about Dragon Age™: Origins, the latest updates, or to join BioWare's Dragon Age community, visit www.dragonage.com.

About BioWare

BioWare develops computer, console, handheld and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world's best-selling titles including the award-winning Baldur's Gate™ and Neverwinter Nights™ series, and Star Wars®: Knights of the Old Republic™. Original BioWare-created IPs include Jade Empire™ and the 2007 Game of the Year, Mass Effect. With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the epic fantasy RPG, Dragon Age and Sonic Chronicles: The Dark Brotherhood for the Nintendo DS™, as well as several unannounced projects including a massively multiplayer online game. In 2008, BioWare was acquired by the world's leading electronic entertainment publisher, Electronic Arts. For more information on BioWare, visit www.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks of EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. Nintendo DS is a trademark of Nintendo. All other trademarks are the property of their respective owners.