AskMen.com, a unit of Fox Interactive Media, was founded in 1999 and is the world's leading men's lifestyle website, attracting more than 7 million monthly readers. An online resource for men with daily features on subjects such as fashion, fitness, dating, money, sports, and entertainment, AskMen.com has the widest online audience reach out of all websites in the "Men's Lifestyle" category, according to MediaMetrix. A premium content provider with an archive of more than 40,000 articles available online, AskMen.com updates daily and boasts more than 300 new features each month.
"Think of it as Cosmopolitan for men ... AskMen is the go-to site for single guys on the make."
- Time Magazine, Top 50 Websites of 2008 JUL 2008
"AskMen.com has emerged (over eight years) as a daily magazine in the GQ mode. Pressing questions like ''Do real men like Coldplay?'' propel the blogs, and poker, gadgets and Scarlett Johansson are all comprehensively covered."
- New York Times JUL 2008
"AskMen is aimed at men, ... [and you] can learn tons from this fun, free website."
- Time Magazine FEB 2004
"There are a million online magazines right now, and there are even a good number that are devoted to men. But there have to be very few that have the depth of content that AskMen.com has."
- TBS SuperStation
"Was Dad remiss in teaching his son the ways of men? If you need to brush up on your guy skills, try searching the articles available at AskMen.com."
- Yahoo! Internet Life Magazine
"The 10 Best, 10 Best Lists"
- Time Magazine JAN 2003
ASKMEN.COM'S MISSION
AskMen.com is a free online destination for men, a men's portal, designed to provide men with daily features on subject matter that interests the general male population.
What is its mission? To offer men candid advice, that is useful, practical and entertaining. AskMen.com address issues regarding dating, women, fashion, money, fitness, and entertainment. Offering advice that is too complicated or unrealistic does not serve any viable purpose, therefore it deals with topics that can be incorporated into men's daily lives.
Unlike other men's sites or magazines, AskMen.com updates every day, with new articles that focus on matters that men deem relevant and practical. The site also provides men with helpful suggestions for everything from career advice and first dates, to gifts and efficient cars. Its objective is to help men.
To help us along the way, we continuously search for the most interesting and entertaining writers available. Besides our regular contributors (who have become daily staples in our user's reading diet), we've also featured great writers like:
- John Gray (Men Are From Mars, Women Are From Venus);
- Jeffrey A. Krames (Jack Welch Lexicon of Leadership, New York Times, Wall Street Journal, Financial Times, Los Angeles Times);
- Robert Knafo (GQ, Connoisseur, Slate);
- Barbara Taylor Bradford (A Woman Of Substance, 70 million books sold);
- David Tutera (A Passion For Parties, Oprah, The Today Show, The View, CNN);
- Mark Schoen, Ph.D. (Director of Sex Education for the Sinclair Intimacy Institute, award-winning filmmaker);
- Pete Sisco (renown fitness expert and author of 6 books);
- Brooks Melchior (New York Yankees);
- Eve Hogan (Lifetime);
- Renee Piane (Love Mechanics, NBC's The Other Half, A&E;'s Love Chronicles).
ASKMEN.COM'S SIZE
Thanks to its loyal readers, AskMen.com was able to enter, for the first time, Nielsen//NetRatings Top 300 Largest Websites Ranking during the summer of 2001, making it the largest men's lifestyle website in the world. We now boast over 6 million monthly readers that generate 65,000,000 page views per month.
AskMen.com has solidified its position in the last few years as the number one resource for men's content online.
A recent competitive analysis, conducted by HitWise™, concluded that AskMen.com had 34.58% market share of all surfers interested in men's lifestyle content -- Maxim Online was second with 17.09% market share, FHM was third with 6.85%, and Men's Health was fourth with 5.62%. AskMen.com's staggering marketing share illustrates its importance and dominance when it comes to information for men. Over 1/3 of men interested in men's content will pass through AskMen.com; that's more than Maxim Online, FHM, Men's Health, and GQ combined.
Since its inception, AskMen.com has had over 273,000,000 visitors to its site. Readers spend an average of 4.5 minutes per visit on the site, making it one of the "stickiest" on the Web. One of our proudest accomplishments has been the fact that over 13 million readers have bookmarked or added to their Favorites AskMen.com.
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