Maroc Telecom
About
The leading comprehensive operator on the Moroccan telecommunications market
Maroc Telecom is a 53% subsidiary of Vivendi, with operations covering mobile, fixed-line and Internet access services. Listed on the Casablanca and Paris stock exchanges, Maroc Telecom also holds 51% of the historical operators of Mauritania (Mauritel), Burkina Faso (Onatel) and Gabon (Gabon Telecom). The Group is firmly committed to international development and is currently established in six countries.
Mobile
No. 1 in mobile communications in Morocco
Maroc Telecom is the domestic leader in mobile telecommunications, with a customer base undergoing strong growth in 2008 (up 8.5% compared to 2007).
In 2008, Maroc Telecom opened its 3G+ service to all its customers – both subscription and prepaid – in the Kingdom’s major cities and launched innovative and attractive new services. This was in addition to 3G+ Internet, also successfully launched this year. This development in third-generation telephony enables Maroc Telecom customers to download data more quickly and improve the instantaneous and interactive aspects of their communications. They get video telephony, access to all the services available on “Mobile Zone” (such as games, ringtones, news, etc.) as well as high-speed Internet access.
In 2008, Maroc Telecom also included international calls to all landlines in Europe and North America in its contracts, at the same cost as a national call.
At the same time, in order to make its services even more competitive and attractive to customers, Maroc Telecom has lowered the subscription costs of its international Mobile contracts.
Always breaking new ground in the market, Maroc Telecom is continuing to promote its value-added services such as the BlackBerry®, mobile 3G Internet, customized ringtones and mobile instant messaging, as well as backing up customers’ address books.
Mobisud, Maroc Telecom’s mobile virtual network operator, was launched at the end of 2006 in France and expanded to Belgium in 2007. It offers prepaid plans with favorable rates for calls to all Moroccan fixed-line and mobile operators, as well as to Mobisud mobile phones.
Fixed-line telephony
A complete fixed-telephony offering
Maroc Telecom offers individuals and corporate customers a wide range of fixed-line telecommunications services: voice communication, data transmission, Internet access and TV via ADSL. It is the leader on this market, which was recently opened to competition with almost 1.3 million fixed lines at the end of 2008.
Offers for residential customers, marketed under the El Manzil brand, include communications plans, packages, and rechargeable capped plans. The "Phony" unlimited communications contracts have also been highly successfull since their launch in 2006.
Thanks to a comprehensive offering – voice, data transmission and Internet – and the introduction of new services, Maroc Telecom has witnessed steady growth in its professional and corporate subscriber portfolio. Maroc Telecom, the Moroccan leader in Internet access, under the Menara brand, further consolidated its positions, in particular through regular price decreases in its ADSL offering and frequent promotions. Its TV via ADSL offering broadcasts more than 80 channels.
Internet
No. 1 in ADSL
The leader in ADSL
Maroc Telecom is particularly active in Internet access services: its Menara offerings have experienced strong growth, particularly for ADSL, thanks to price decreases and frequent promotions.
National coverage
Maroc Telecom’s fixed-line and data transmission network has a switching capacity of nearly 1.9 million lines and provides national coverage, while its mobile telephony network covers more than 97% of the Moroccan population.
Network
The leader in ADSL
Maroc Telecom holds 67.3% of the Moroccan Internet access market* (all access types combined), with more than 480 000 Internet subscribers at year-end 2008, approximately 99% of them ADSL subscribers, plus nearly 30,000 high-speed mobile 3G customers.
In 2006, Maroc Telecom launched its ADSL TV service, a first-of-its-kind offering in Morocco, Africa and the Arab world. It now offers four different line-ups with nearly 80 Moroccan and international channels.
This offering was boosted by the Canal + option (Canal + Essentiel, Canal + Cinéma and Canal + Family). Over 10,000 customers have subscribed to TV via ADSL.
Management
Abdeslam Ahizoune
Chairman of the Management Board & Chief Executive Officer
Larbi Guedira
Managing Director, Services
Janie Letrot
Managing Director, Regulation, Communication and International Development
Rachid Mechahouri
Managing Director, Networks
Arnaud Castille
Managing Director & Chief Financial Officer, Administration & Finance
Hassan Rachad
Executive Vice-President, Human Resources
