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Since its founding in 1999, Zappos.com has grown to be the biggest online shoe store. Zappos uses a loyalty business model and relationship marketing. The company's rapid growth is attributable to repeat customers and numerous word-of-mouth recommendations. All corporate office employees, regardless of position, are required to undergo Zappos.com’s four-week Customer Loyalty Training course, which includes at least two weeks of talking on the phone with customers in the call center.
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Zara is the flagship chain store of Inditex Group, owned by Spanish tycoon Amancio Ortega. The company is known for needing just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low-cost countries.
