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ADVERTISING INDUSTRY
As technology continues to evolve, the advertising industry must follow suit. This topic covers everything advertising -- from new acquisitions, new technology, new agreements, and more.
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PSAs Urge Women to “Go Red” and Stand Up Against Heart Disease
Today, Facebook claims to have over 350 million users, and perhaps it’s growing faster than even the population of many...
By Andy Fixmer and Sarah Rabil Feb. 1 (Bloomberg) -- CBS Corp., owner of the most-watched U.S. television network, said...
The Fragrance Foundation has announced that it will run a campaign on Adspace Digital Mall Network in a effort to drive...
Premier Retail Networks, Inc. (PRN), a global leader in providing innovative digital out-of-home media solutions, and...
Researcher comScore has reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.
Experiential Ad Agencies, will do more than just brand promotion and awareness and thinking up cooler TV commercials...
Count me among the group disposed to think that brand ads on the Web do work, by the way. But then again, I have a...
Is Amazon trying to leverage the Kindle to transform itself from distribution channel to publisher?
Two execs predict 2010 trends Just a few weeks left before 2010 is officially the New Year. What can you marketers...
First, Hardee's showed you its B-Hole. Then, Bud Light Lime gave it to you In the Can. Now Axe, with all the class and...
Targeted advertising is “in”; mass media advertising is out. We can already see how in-effective mass media advertising...
If we could use the concept of Augmented Reality, mixed with Virtual Reality, in context with a town, city and even the...
The Marketing Bloopers Issue ! Those of you who know me realize I have an interesting sense of humor. I see it in...
Modern Advertising agencies have standard departments that work in sync with each other to formulate an ad campaign and...
(by David Lavenda) The current holiday lull is the perfect opportunity to present my marketing predictions for next...
LAKE PLACID, N.Y., Jan. 6 (SEND2PRESS NEWSWIRE) -- Riverside Media / Global Media Network, Inc., a leading provider of...
NCR Corporation has announced the NCR Netkey Digital Signage SmartStart program, a special promotion that will help...
Many marketers applied coarse techniques (e.g., agency reviews, consolidation) to squeeze their agency relationships...
In 1939, Columbia Records hired a young graphic designer, Alex Steinweiss, to create marketing materials for its...
Contrasting expectations of species-level evolution, the classic phyletic gradualism model (left), and the punctuated...
It's getting to that time of the year when people are makng New Year's Resolutions. For anyone working in business,...
What does the “traditional” descriptor mean? I don’t believe that many of today’s clients understand that ad agencies...
Marketers have pulled all Tiger Woods advertisements from prime-time television broadcast networks and 19 cable...
Top Sources: Advertising Industry
- adage.com
- brandingstrategyinsider.com
- mytechboxonline.com
- New York Times
- MediaPost | Online Media News
- online.wsj.com
- LinkedIn Answers: Marketing and Sales
- Forbes.com
- BusinessWeek
- mediaweek.com