accountMany marketers applied coarse techniques (e.g., agency reviews, consolidation) to squeeze their agency relationships...
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AD SPENDING
In a down market, ad spending decreases and media outlets are literally fighting for every dollar. Ad spending tracks the money spent within the advertising industry and the trends by media type and by relevant categories. Who's getting the most advertising dollars?
Ad Spending is part of Business Exchange, suggested by
Ed Beadle.
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Craigslist's chief executive told a court on Monday that an executive with eBay, a minority shareholder, warned him to...
Do the whiffs of optimism for economic turnaround reach marketers? Not yet. Findings from our 2009 Marketing...
nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports...
The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts …...
As the recession ends, make sure you have your best agency staffers locked up and focused on your account.
IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search...
The New York Times and Wall Street Journal are pursuing readers from regional U.S. newspapers in their fight to survive...
Many marketers face pressure to demonstrate ROI when they make the case for social media investment. Instead of making...
Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's...
What's the best way to price social media advertising or marketing programs? That's one of those questions that...
Spending on Internet ads dropped 5 percent worldwide in the second quarter, and fell 7 percent in the United States,...
Wonder what it costs to have your product or service attached to modern gladiators under stadium lights? Ad Age reports...
"While 60% of marketers plan to cut their traditional marketing budgets this year, 47% of marketers plan to boost...
NBC got more for Super Bowl spots this year than it did last year. It jsut didn't get as much as it wanted.
Twitter reported Friday that it has closed a "significant round of funding." Insight Venture Partners, T.
Google is working on a Google Analytics tool that would allow users to view on the dashboard the most important data...
SINCE 1907, United Parcel Service has been delivering packages ordered by consumers. Next week, the company plans to...
"There are no ads that I can see on the site and I can't think of any other revenue streams that would not violate...
Are you worthy ? What if many companies dropped their advertising spend into a several different buckets of cash...
Yes, Twitter will start earning some income this year. Co-founder Biz Stone said the company is in the first phase of...
The Times is reporting Twitter board member Todd Chaffee as saying, “As people use Twitter to get trusted...
Twitter hits $1bn with new funding Twitter, the website used by President Barack Obama, comedian Stephen Fry and the...
Twitter won't carry adverts this year Biz Stone, co-founder of microblogging service Twitter, has confirmed that the...
"WASHINGTON — Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company...
Top Sources: Ad Spending
- bloomberg.com
- Advertising Age
- MediaPost | Online Media News
- adage.com
- MarketWatch
- alleyinsider.com
- New York Times
- alleyinsider.com
- howmuchiscarinsurance.org
- Innovation Economics
