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January 15, 2010
I began my career in advertising as a field marketing manager on the Pizza Hut (YUM) account, which basically meant I got to travel from restaurant to restaurant, work...
December 11, 2009
Starbucks (SBUX) got a lot of press last February for shutting down each and every one of its 7,100 company-owned U.S. stores for two hours to conduct a "partner" ...
November 13, 2009
Have you ever thought about how banking has evolved over the past 20 years? The other day, as I maneuvered my car past the drive-up ATM, I was telling my kids about ...
October 16, 2009
When shoppers swipe their credit cards at Dollhouse Bettie, a vintage-lingerie purveyor on San Francisco's Haight Street, it used to cost the store 2.3% to 4.2% of ...
October 16, 2009
Credit-card holders got relief earlier this year when Congress pushed through legislation to eliminate some of the card industry's sneakier practices. But store ...
October 13, 2009
Things have been going so poorly for so long that any of us could be forgiven for thinking recession is the new normal. The economy has been in decline for 22 months, ...
September 11, 2009
Recently, an AdweekMedia poll of LinkedIn members posed this question: "Of the ads you see in a typical day, how many engage your attention?" A remarkable two-thirds ...
August 14, 2009
Discounting stinks. As a marketer whose job is to create preference and profitability for my clients, I don't like discounting. In fact, I hate it. I call it the ...
July 10, 2009
The moment Roger Penske announced his planned acquisition of the Saturn brand from GM, Saturn dealerships around the country initiated a spontaneous and organic ...
July 10, 2009
Tim Hortons (THI) and Cold Stone Creamery have co-branded nearly 50 restaurant locations in the U.S. and Canada this year and are continuing to expand the partnership,...
June 19, 2009
Great location, fantastic selection, competitive prices. These are the oft-cited qualities that help one retailer prosper while another fails. But there are other, ...
June 12, 2009
Do a quick exercise: Take a minute and jot down three types of customers your company doesn't want. Oh, and this is important: You can't choose people like shoplifters...
May 15, 2009
I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing ...
April 24, 2009
How do you build a word-of-mouth following for your product or service—and then refrain from screwing it up if you're lucky enough for the concept to gain ...
April 10, 2009
Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John Krafcik, ...
March 13, 2009
Competition is a fact of life in business. But that doesn't mean you have to make it easy for other companies to take what's yours. In fact, you should make it as ...
February 27, 2009
The buy-local movement isn't new. For the past decade, independent businesses have banded together to urge local consumers to spend more of their dollars closer to ...
February 10, 2009
One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from...
January 12, 2009
For decades, Cody's Books was a Berkeley (Calif.) institution with an international reputation as a modern-day agora. From the start, the independent bookstore was ...
November 21, 2008
Nicole DeBoom (BusinessWeek SmallBiz, 4/16/08) watched online sales at her women's sportswear company drop 25% in early November—a sign that buyers were pulling ...
November 18, 2008
A little over five years ago, Michael Ball looked at his then-girlfriend's expensive jeans and decided he could design a much better pair himself. Not long after, ...
November 7, 2008
Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can ...
October 21, 2008
Nelson Villanova doesn't need to watch the stock market indexes, the TED spread, or gross domestic product to gauge the health of the economy. He just has to look ...
October 7, 2008
Life is not a zero-sum game. O.K., maybe in politics it is. If your candidate wins, the other guy loses. That's one reason why political advertising tends to get ...
September 23, 2008
Call it a customer service Christmas. Consumers are expected to rein in spending this year, and the retail climate favors big-box stores that can offer bargains. But ...
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