Sochi 2014 Ambassadors Albert Demchenko
"I would like to express my deep gratitude to the Organizing Committee and Visa for my new status as Sochi 2014 Ambassador and member of Team Visa 2010. I will do everything possible to meet the expectations of the upcoming Games. I am particularly pleased that because of my status, those abroad will know that there are sleighs in Russia! Moreover, Russia has its own heroes. I am pleased to see my banners in Vancouver, not because they picture me, but because they represent a Russian luger. For the same reason, I am pleased to be an Ambassador of the Games in Sochi. This is a historic event for the entire country and a great opportunity to show the younger generation that we have much to be proud of. For my part, I will try to be a worthy example and do everything possible to make the sled just as popular as skates and skis."