FEATURED SPECIAL REPORT

How We Buy

 
 

oldBest Global Brands 2009

Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets 9/17/09

 
 

oldWhy Going Green Matters

Entrepreneurs are at the forefront of the environmental revolution with the products they sell. Now they're transforming their companies to cut waste and save money 8/7/09

 
 

Innovation in a RecessionInnovation in a Recession

How companies are finding creative ways to come up with new products and services faster and more efficiently—with fewer resources 7/22/09

 
 

The Future of TelevisionThe Future of Television

TV as we know it is being turned upside-down. Here's a look at some of what's coming to the viewing experience 4/22/09

 

 

Customer ServiceCustomer Service

How companies are struggling to maintain customer service amid sinking sales and declining employee morale 2/19/09

 
 

The Power 100The Power 100

The most influential people in sports, from golf to skateboarding to… 10/2/08

 
 

Best Global BrandsBest Global Brands

Gutsy marketers spend into the teeth of a recession. Several of BusinessWeek's 100 Best Global Brands are doing exactly that 9/18/08

 
 

Business & The Beijing OlympicsBusiness & The Beijing Olympics

Our look at the business of the Olympic Games 8/7/08

 
 

BrandingBranding

Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing 6/9/08

 
 

FranchisingFranchising

When the economy slumps, franchising tends to become more popular. Here's what to know about the industry before buying in 3/10/08

 
 

Customer Service Champs 2008Customer Service Champs 2008

Overall, customer service has dipped, perhaps a victim of spending cutbacks. But there's good news, too 2/21/08

 
 

The World's Best Global BrandsThe World's Best Global Brands

BusinessWeek/Interbrand rank the companies that best built their images—and made them stick 8/1/05

 
 

fashionweek I Am Woman, Hear Me Shop

Rising female consumer power is changing the way companies design, make, and market products—and it's about more than adding pastels 2/14/05

 

 

foodThat's Eatertainment!

Video games, skeeball, Harley simulators—restaurants these days are adding bells and whistles galore to lure a wider array of diners 6/2/05

 

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