Red Herring, Inc., through its various properties, including but not limited to Redherring.com (collectively hereinafter "Red Herring"), is committed to protecting the privacy of its customers and the users of the Web sites located at www.redherring.com , as such Web sites may change from time to time (collectively, the "Red Herring Site"). This site, as it may be modified from time to time (this "Privacy Policy"), gives you details of our privacy practices, including a) what information we collect about you when you use the Red Herring Site; b) how the information will be used or disclosed; and c) your rights with respect to our collection and use of your data.

What information do we collect and why?

We may ask you to provide us with personal information on a voluntary basis in certain areas of the Red Herring Site. The kinds of personal information that we may collect on the Red Herring Site include your name, address, e-mail address, telephone number, fax number, credit card information, and information about your interests in and use of various products, programs, and services. In particular, you may be asked to provide the following information:

Transaction Information: If you want to order any information from the Red Herring Site, buy any of our products or subscribe to any of the services offered on the Red Herring Site, we will ask you to complete an order form that will request certain information from you, including financial information (such as a credit card number and expiration date) and general contact details, so that we may fulfill the transaction that you have requested. If the order is to be fulfilled by a third party, we may provide such information to the third party for the express purpose of fulfilling the order.

Survey Information: If you want to participate in any of our online surveys you may be asked to provide personal information. The nature of the information may vary depending upon the type of survey that is being conducted, but will likely include contact information and demographic information. We will use this information, in aggregate form, to determine which products and services would be of interest to our users or for such other purposes as may be disclosed in the survey. Any personal information obtained from these surveys will never be sold to third parties nor will any user's information resulting therefrom be personally identified or analyzed.

IP Addresses and "Cookie" Information: As is the case with many sites, the Red Herring Site logs your IP address and uses standard technology called "cookies", which are small data files that are downloaded onto your computer when you visit the Red Herring Site. Cookies automatically identify your browser to the Red Herring server whenever you interact with the Red Herring Site to improve the quality of your experience with the Red Herring Site. If you prefer not to allow us to collect "cookie" information, you can disable the cookies by turning them off in your browser, however, some areas of the Red Herring Site may not function properly if you do.

The Red Herring Site may also use pieces of code called "web beacons" or "clear gifs" to collect anonymous and aggregate advertising metrics, such as counting page views, promotion views, or advertising responses. These "web beacons" may be used to deliver cookies that conform to our cookie policy.

If Red Herring is acquired by or merged with another company, Red Herring may transfer personally-identifiable information about you to that company. Red Herring will notify you in the event that your personally-identifiable information is transferred under these circumstances and becomes subject to a different privacy policy.

How else does Red Herring use information that it collects from this site?

As well as using information about you for the specific purposes set out above, we may also use information about you for the following purposes:

To monitor consumer interest in our range of products and services and to assist us in tailoring the content of the Red Herring Site to our online visitors' needs by collecting information about your preferences through tracking patterns of page-viewing on the Red Herring Site.

To create a profile relating to you in order to show you the content that we think you might be interested in and to display the content according to your preferences.

To communicate with you, such as to notify you of changes to the terms or to contact you about your account with us.

If you choose to submit content for publication (e.g., a "letter to our editors"), we may publish your screen name and other information you have provided to us.

Red Herring has business relationships with other sites that provide additional information to our users or which we provide editorial content to, and also with companies that advertise on the Red Herring Site (collectively, our "Business Partners"). Information that we collect on the Red Herring Site may be shared with our Business Partners, but only in the form of general, statistical information. We will not give our Business Partners any information that personally identifies you. In the event that one of our Business Partners desires to send general information to a group or all of our users, the message will be first forwarded to us, and it will be sent only to those users who have not opted out of receiving such information.

Red Herring may disclose information about individual users to third parties who agree to provide services to Red Herring and who agree to maintain the confidentiality of such information in accordance with this Privacy Policy. These third parties will provide a variety of services to Red Herring, including, without limitation, processing and storing user information, helping to create new content and promotions for the Red Herring Site, and sending or coordinating the sending of marketing communications that users have consented to receive. Red Herring will disclose information about individual users to governmental or judicial authorities or law enforcement agencies, or to other individuals or entities in response to subpoena, court order, or other legal process. In matters involving a danger to personal or public safety, Red Herring may voluntarily provide information to appropriate governmental authorities.

Your Rights

Access and Correction: You have a right to know about the personal information that Red Herring holds about you. You also have a right to correct, amend or delete such information if it is incorrect. If you wish to exercise these rights please contact us by post or e-mail at the address shown in the "Contact" section below.

Security

The Red Herring Site incorporates appropriate safeguards to protect the security, integrity, completeness, accuracy and privacy of the personal information we have collected and we have put in place reasonable precautions to protect information from loss, misuse and alteration. Our security and privacy policies are periodically reviewed and enhanced as required and only authorized individuals have access to the information you provide us. Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

External Links

The Red Herring Site provides links to various Web sites maintained by third parties. When you click on one of these links, you will be transferred out of our Web site and connected to the Web site of the organization or company that maintains such site. Even if an affiliation exists between our Web site and a third party Web site, we exercise no control over linked sites. Each of these linked sites maintains its own independent privacy and data collection policies and procedures. If you visit a Web site that is linked to the Red Herring Site, you should consult that site's privacy policy before providing any personal information. Please review the terms of our Terms and Conditions for more information regarding external links and third party Web sites.

Terms and Modifications to Privacy Statement

By using the Red Herring Site, you signify your agreement to the terms of our Privacy Policy. If you do not agree with these terms, you should not use the Red Herring Site.

Red Herring may modify this privacy statement at any time, at its discretion and modifications are effective upon being posted on the Red Herring Site. You are responsible for reviewing this Privacy Policy periodically to ensure that you are aware of any changes to it.

Children

The Red Herring Site is not directed to children and Red Herring does not knowingly solicit information from any child under the age of 13. Should a child whom we know to be under 13 send personal information to us, we will use that information only to respond directly to that child (or a parent or guardian) to inform him or her that we must have parental consent before receiving his or her personal information.

Contact Details

If you have any questions about this Privacy Policy, the privacy practices of the Red Herring Site, or if you want to exercise any of the rights that you are given under this Privacy Policy you can contact:

Red Herring, Inc.
1900 Alameda de las Pulgas
San Mateo, CA 94403
650.428.2900
privacy@redherring.com