News ReleaseFIRST, TV'S BIGGEST ENTERTAINMENT SHOW AND NOW, TV'S BIGGEST SPORTS EVENT "Video Game" and "Happiness Factory" Reach Huge Viewing Audiences on AMERICAN IDOL on FOX and Telecast of Super Bowl XLI on CBS Additional Ad Created Specially for Super Bowl Broadcast Will Also Debut During Game ATLANTA, January 24, 2007 - Big ads deserve big audiences. In an unprecedented move, the newest commercials for Two "Coke Side of Life" commercials, "Video Game" and "Happiness Factory," will join the ranks of television's most anticipated advertising broadcast as millions tune in to watch the telecast of Super Bowl XLI on Sunday, February 4 on CBS. "Video Game" first aired on the season premiere of AMERICAN IDOL on FOX and "Happiness Factory" makes its debut on tonight's episode of the popular show. Last week's season opener was the highest rated premiere in AMERICAN IDOL's six seasons. A new "Both 'Video Game' and 'Happiness Factory' are larger-than-life ads, so we think it's only fitting that we share them with the massive viewing audiences that make the Super Bowl and AMERICAN IDOL television's ultimate appointment programming," said Sandy Douglas, president, "Video Game" offers a positive twist on traditional video game plots which often feature characters causing mayhem. In this ad, the hero spreads happiness and optimism by passing out " Immediately after the broadcast of Super Bowl XLI on CBS, all Before their "small screen" launches on AMERICAN IDOL, both ads made their "big screen" debut in theaters across the U.S. "Happiness Factory" has also been posted online on peer-to-peer content sharing websites, generating impressive awareness in some unusual places. As an example, according to proprietary Both commercials will also be part of a fully integrated marketing program designed to extend their themes to the digital world. Special rewards based on imagery from each ad will be offered through My Coke Rewards, the popular online mega-rewards program. Some rewards will also connect mycokerewards.com with Mycoke.com, the online environment where By constantly expanding the rewards pool and offering exclusive items tied to programs like AMERICAN IDOL, NCAA basketball, the Academy Awards and now new advertising, to date almost 3.5 million members have claimed more than 1.6 million rewards at mycokerewards.com. About The The Watch our Super Bowl ads, |