News and analysis on the television industry's annual upfront advertising market from Broadcasting & Cable.
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NBC Universal Wraps Upfront
By Claire Atkinson, August 6, 2009Ad commitments come in just under $4 billion, say execs, with no breakout for primetime broadcast tallies. More -
Upfronts 2009: Fox Wraps Upfront Negotiations
By Claire Atkinson, August 5, 2009Network says it has "achieved its primetime goal," no word on CPM pricing or inventory. More -
Upfront Iceberg Slowly Melting
By Claire Atkinson, June 19, 2009Both sides anticipating movement around July 4 holiday
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Google TV Ads Signs Deals During Upfront Week
By Claire Atkinson, May 26, 2009Search-giant pacts further advanced advertising world. More -
CBS: Strength, Stability Are Sexy
By Marisa Guthrie, May 25, 2009Network casts its consistency as alluring, touts comedy brand More -
Ad Execs: Go Ahead, Call It a Comeback
By Claire Atkinson, May 25, 2009UPFRONTS 2009: Broadcast television is emerging from the wreckage of the writers'strike with what advertising executives are calling a betterdevelopment season than many have seen in years. More -
Editorial: Fooled Again
By Broadcasting & Cable Staff, May 23, 2009In his monologue during ABC's upfront presentation, Jimmy Kimmel told advertisers and media, " Every year we lie to you, and every year you come back for more." Truth hurts. More -
Highlights and Lowlights and Cougars, Oh My
By Broadcasting & Cable Staff, May 23, 2009If you skipped the upfronts in New York last week, here's a quick primer on what you may have missed while you were apparently setting your computer to speed-dial for Kris Allen. Come to think of it, the week included a performance by LL Cool J and a show called Melrose Place, so if you were at the upfronts in the 1990s, you didn't miss much at all. More -
NBC: Hopefully Devoted to Leno at 10
By Marisa Guthrie, May 22, 2009Network banks on well-received development, commitment to originals More -
Fox: Rice Launches Assault on Cable
By Melissa Grego and Claire Atkinson, May 22, 2009New chairman touts broadcast's supremacy; buyers' eyes on 'Human Target' More
News from the Web
Tuning In to TV
Source: www.washingtontimes.com
Date: 09-29-2009 08:45:00 GMTBet, MTVN Unveil Centric
Source: Multichannel News
Date: 09-28-2009 06:00:00 GMTUnivision Out to Make More Spanish-Language Videos Available Online
Source: adage.com
Date: 09-07-2009 04:00:00 GMTHorizontical Networks: An Elastic Impression by Admira, Google, Invidi, and TiVo
Source: www.mediapost.com
Date: 08-11-2009 18:46:00 GMTUS TV networks hit by 22% fall in upfronts ad revenue
Source: www.guardian.co.uk
Date: 08-07-2009 14:31:07 GMT
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Now Playing: Tom Hanks on 'The Late Show'
Tom Hanks appeared on 'The Late Show' Tuesday night, after David Letterman pressed...
ADverse: Atkinson on Advertising
September 30, 2009
Q4 Scatter: There's Money Out There!
The fourth quarter kicks off Thursday, Oct. 1, opening up a new cycle in the TV...
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ADverse: Atkinson on Advertising
August 07, 2009
Upfront (Under) Wraps
The curtain is finally drawn on the tumultuous broadcast primetime upfront of 2009...
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ADverse: Atkinson on Advertising
July 27, 2009
Ad Execs Praise Silverman’s Efforts at NBC
Whatever Ben Silverman’s legacy in his two years running programming at...
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ADverse: Atkinson on Advertising
July 27, 2009
Q&A; with MediaVest’s Brian Terkelsen
As president of connectivetissue, the entertainment marketing unit of MediaVest,...
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in response to Syfy Rebrand: Fans React
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Randy Price: Successful stations all going local
Former WHDH-TV lead anchor Randy Price talks with B&C about the changing economics of local TV.
B&C Schmooze July 6, 2009
Photos from around the TV industry compiled by B&C.MSNBC's Hi-Def Rollout
MSNBC launches in high definition June 29 following major overhauls to its New York City control room and Washington D.C. studio. View images of the new control room and screenshots of the new HD picture for dayside programming. (Photos courtesy of NBC Universal)OnDemand Media Summit
Scenes from the B&C and Multichannel News OnDemand Summit in Philadelphia, Pa., on June 10, 2009. Photos by Joshua Kristal (www.joshuakristal.com).Cover Story
Scripps Networks Interactive: Media’s Next Big Fish
Given the current economic climate, with large media companiesregularly casting their lines for something profitable, the time seemsripe for Scripps’ assets to either be nibbled at or gobbled up whole.