Valve director of business development, Jason Holtman says developers now have the power to "challenge their audience" with services like Steam, and should not shy away from taking risks.
Speaking, in an interview with Edge, of the benefits of being able to push updates to gamers easily via Steam, Holtman said: "I think developers have lot of power right now, and that's small and big developers, and they should actually try to challenge their audience, not to avoid something that might annoy them. Not make something safe, narrow: 'Oh my gosh, it's got to fit everybody.
Left 4 Dead 2
Gameplay footage
1:57Out with the frying pan...
Left 4 Dead 2
Gameplay footage
1:57Out with the frying pan...
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"The nice thing about a connected user base on something like Steam is that you don't have to consider them all. You can find the niches that maybe enjoyed part of the game that annoyed a lot of others, and get their feedback and see what happens, because that is going to help everybody," added Holtman.
It's a long and extensive interview which covering Steam's position as a 'brand' for PC gaming, Valve's unique position as both service provider and developer, other developers' needs and the way in which Valve is making use to plan Steam's future direction. Hit the above link to check it out.
Maybe they should challenge themselves first and make a game for the PS3.
lol beat me to it!
idiots, so should they also make a game for the iphone, ds, psp, mac as well by the same theory?
Last I understood those aren't difficult to develop for.
Get what I meant by Challenge now?
____ We're all friends here, find me on steam.
i see what you say but valve challenge themselves all the time, the games they make usually do something new or everythng very well - its not often they make a game that isnt top of its field.
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