The Weekly Top Ten Online Film Trailers Chart shows the top-performing trailers of the previous week watched online. Rankings are complied based on the following: each film's trailer(s) as well as cast interviews, behind-the-scenes clips and viewer responses, appearing on major online video sharing destinations. This chart focuses on as-yet unreleased films which are within 10 weeks of general release.

For more about how to interpret these results, as well as additional background on the data collection methodology used to compile the chart, please refer to The Five Keys to Understanding Online Film Trailer Performance from Visible Measures.

Updated: 9/24/09

Rank Previous
Week Rank		 Film Title Distributor Genre True Reach
View Count*		 Weeks Until
Release		 Growth
% **		 Weeks
on Chart
1. 1 Twilight Saga: New Moon Summit Entertainment Drama / Fantasy 21,091,723 8 4% 3
2. 2 2012 Sony Action 1,033,591 7 -3% 4
3. 4 Zombieland Sony Comedy / Horror 533,382 1 -24% 6
4. 9 Saw VI Lionsgate Crime / Horror 374,876 4 37% 6
5. New Surrogates Touchstone Action 313,164 0 New 1
6. New A Christmas Carol Disney Animation 274,035 6 New 1
7. 7 Capitalism: A Love Story Overture / Paramount Vantage Documentary 267,745 3 -17% 4
8. New Fame MGM Drama / Musical 258,627 0 New 1
9. 8 Where The Wild Things Are Warner Bros. Adventure 251,503 3 -16% 8
10. 5 Ninja Assassin Warner Bros. Action 250,636 9 -64% 2
Source: Visible Measures

*The Variety/Visible Measures Weekly Top Ten Online Film Trailers Chart focuses on promotional campaigns for films within ten (10) weeks of official release. These campaigns consist of all film-related Internet video assets, from studio-produced trailers and cast interviews to user-generated video reviews and mash-ups. Online film trailers are measured using Visible Measures' True Reach™ methodology, which includes viewership of all "original" studio-syndicated content and viewer-driven social videos that appear on the major online video-sharing destinations. This data is collected and organized in Visible Measures' Viral Reach Database, a constantly-growing repository of data on more than 100 million videos from over 150 online video sites.

Note: View counts are incremental by week. This chart does not include Visible Measures' data on paid placements, ad units (overlay, pre-/mid-/post-roll, and otherwise), viewer engagement (rewind, completion, time spent, and so forth), or video views on private sites.

**Indicates percent change in views compared with the same period the week before.

To notify Visible Measures of an upcoming movie campaign, or for an end-to-end assessment of your film's overall online video performance, please contact Visible Measures directly.