1994-1996 Becoming a Global Force

New Management is more than a mere re-engineering of SAMSUNG but rather an entire revolution dedicated to making world-class products, providing total customer satisfaction, and being a good corporate citizen. In retrospect, New Management was a decisive turning point for SAMSUNG, the moment when the entire company was repositioned on the basis of "Quality first."

During this period, 17 different products - from semiconductors to computer monitors, TFT-LCD screens to color picture tubes - leaped into the ranks of the top five products for global market share in their respective areas. 12 others achieved top market ranking in their areas. In some areas, such as LCDs, SAMSUNG has simply been number one from the start. Ever since entering the LCD business in 1993, SAMSUNG has been the undisputed world leader. Another example is SAMSUNG Heavy Industries' drill ships that captured 60% of the world market ever since their introduction.

There is no doubt that part of SAMSUNG's success in these areas is due to its rigorous enforcement of quality control at all its plants across the world.

Thanks to the "Line Stop" system, any employee can shut down the assembly line when inferior products are discovered. Production is simply halted until the problem is solved. SAMSUNG also adheres to the "Six Sigma" concept of total quality management.

Of course, New Management is not only about quality products but quality people. Wherever SAMSUNG does business around the world, its Human Resources Development Center conducts customer service training sessions for personnel who come directly in contact with customers. Even Shilla Hotels and Resorts, SAMSUNG's world-class hotel in the center of Seoul, participates by offering lessons on etiquette and customer service to SAMSUNG employees as far flung as SAMSUNG Life Insurance, SAMSUNG Securities, and SAMSUNG Card.

SAMSUNG has also streamlined its internal infrastructure to be more consumer-friendly, establishing SAMSUNG Corporation's 48-hour Home Express system and SAMSUNG Cards' service guarantee system.

Being number one also means recognizing corporate social obligations, whether the cause is social welfare, environmental conservation, cultural events, or sports.

Indeed, SAMSUNG actively participates in sports marketing, and as a result of its intensive efforts, its chairman, Kun-Hee Lee, was selected as a member of the International Olympic Committee (IOC) in July 1996, greatly enhancing the company's image as a key contributor in world athletics.

1994-1996 Becoming a Global Force

1996	SAMSUNG Corning glass plant for Braun tubes built in Mexico SAMSUNG Electronics develops world's fastest CPU (central processing unit), the Alpha chip SAMSUNG JP Morgan Trust Investment established (Renamed SAMSUNG Trust Invest Management in July 1997) SAMSUNG participates in administration of Sung Kyun Kwan University foundation Ho-Am Foundation established SAMSUNG Electronics develops world's first 1-gigabit DRAM SAMSUNG Commercial Vehicles established (Has been disposed) Chairman Kun-Hee Lee appointed as a member of International Olympic Committee SAMSUNG World Expo held in Atlanta, USA SAMSUNG Electronics introduces Vision PLUSONE TV, first of its kind in the world SAMSUNG Group declares Green Management policy SAMSUNG Automobile technology training center opened SAMSUNG Electronics completes construction of Tijuana manufacturing complex in Mexico SAMSUNG Management & Technology Institute founded SAMSUNG Electronics began mass production of 64M DRAMs SAMSUNG Electronics constructs 3 semiconductor factories in Austin, Texas, USA
1995	SAMSUNG Electro-Mechanics' factory in Thailand receives the best corporate award SAMSUNG Fire & Marine Insurance's male volleyball team founded SAMSUNG Entertainment Group started SAMSUNG Group web site launched SAMSUNG Electronics' Winyard Park (Production Complex) in England completed SAMSUNG 3119 rescue team established SAMSUNG South-East Asia Headquarters opens in Singapore SAMSUNG Electronics develops 22-inch large TFT-LCD Innovative Design lab of SAMSUNG (IDS) opened SAMSUNG Hall of Fame opened SAMSUNG Advanced Institute of Technology develops world's first real time MPEG-III technology SAMSUNG Aerospace test flies first Korean-made F-16 produced for the Korean Air Force SAMSUNG Art Design Institute (SADI) founded SAMSUNG Motors established (No longer affiliated with SAMSUNG) Blue Wings, SAMSUNG's professional soccer team, founded SAMSUNG Finance established (Known today as SAMSUNG Capital) SAMSUNG Aeropspace (known today as SAMSUNG Techwin) acquires German camera manufacturer, Rollei (which was subsequently sold) SAMSUNG Aerospace (known today as SAMSUNG Techwin) acquires Union Optical SAMSUNG headquarters in USA, Europe, and China opened
1994	SAMSUNG Electronics begins construction of Winyard Park (Production Complex) in England SAMSUNG enters automobile industry SAMSUNG Community Service Team founded SAMSUNG Medical Center opened SAMSUNG Electronics completes color television factory in Tianjin, China SAMSUNG Electronics begins construction of Tijuana manufacturing complex in Mexico SAMSUNG Electronics becomes world's first developer of 256-megabit DRAM chip SAMSUNG Corporation is the first Korean company to reach the US$10 billion export record Korea Fertilizer acquired (Renamed SAMSUNG Fine Chemicals Co., Ltd) SAMSUNG Electro-Mechanics receives first prize of TP in Japan SAMSUNG Electronics declares first Customer Rights SAMSUNG Heavy Industries develops first Korean-built electric car (SEV-III) SAMSUNG Aerospace develops the world's first 4-power zoom camera SAMSUNG Corning establishes office in Germany (SCD) SAMSUNG Electro-Mechanics develops world's smallest tuner Japanese headquarters opens