Circulation and readership
The Guardian Weekly readers are truly international opinion formers and decision-makers who are affluent, travel regularly and hold a variety of investments.
Regular and loyal readers
The Guardian Weekly readers are regular and loyal readers who have a strong relationship with their newspaper. They place a high value on receiving quality, in-depth and unbiased views on world events, international issues and UK news.

Over half have been readers for more than 10 years and with low levels of duplication between the Guardian Weekly and other international titles the are difficult to reach through any other publication.
  • 88% read every issue
  • 62% of readers are subscribers
  • 97% of subscribers plan to renew their subscription
  • 92% of readers would recommend the Guardian Weekly to friends
Affluent, professional and well qualified
The Guardian Weekly readers are high earning, well-educated professionals with the means to make investments and high value purchases.

They work in a diverse range of sectors and are key decision-makers in the business community.

By its very nature, the Guardian Weekly readership is a flexible workforce, willing to locate for work purposes.
~
  • Average household income of £48,000
  • 89% are qualified to degree level or higher
  • 43% have a postgraduate qualification or doctorate

gw-table-readers
International communicators
A truly international audience
  • Readers from every continent and over 180 countries
  • 67% speak at least one additional language
  • 86% have worked outside their country of origin
gw-table-languages
Active and influential
Guardian Weekly readers are opinion formers, in a position of influence both at work and in society.

They often occupy positions of prominence - over half of Guardian Weekly readers have given a speech or addressed a public meeting.
  • 35% speak at conferences
  • 35% have had a book or paper published
  • 23% have lobbied a member of parliament
Well travelled
Guardian Weekly readers are frequent travellers with nearly 80% of them having flown in the last 12 months.

They spend a large amount of time and money travelling out of their country of residence for both business and pleasure purposes.
  • 71% have travelled for leisure during the last 12 months
  • They take an average of four flights a year
  • 57% of those in work full time have traveled on business in the last 12 months

Source: Guardian Weekly Reader Survey 2008
Advertising specificationsAdvertising ratesAdvertising rates calculatorResearchCase Studies