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1. How much did you like this ad?

Liked it very much

Liked it somewhat

Disliked it somewhat

Disliked it very much

2. What was the message you got from this ad?


3. Was there anything about the ad that was confusing or hard to understand?

Yes

Please explain:

No

4.This ad was (Check all that apply):

Informative Persuasive Easy to understand Attention-getting Appealing Interesting Boring/Dull Useful

Entertaining Professional Believable Unique Cutting-edge Memorable Distracting Fun

Annoying Ordinary Engaging Weak Exciting Humorous Relevant

5. What could be done to improve this ad?


6. Comparing this ad to other ads for similar products/services you have seen,
would you say that this ad is:

Please Select... One of the best I've seen Better than most ads I've seen As good as most ads I've seen Not as good as most ads I've seen One of the worst ads I've seen


7. What actions are you likely to take as a result of seeing this ad? (Check all that apply)
Look for more information on the product advertised
Talk about with or send link to the product to someone else (friend, family, colleague)
Talk about with or send link to the ad to someone else (friend, family, colleague)
Purchase product
Go to a retail store to see/try the product
Visit the web site of the product/company advertised
Remember the ad the next time you shop for this type of product
Other

Please explain:

8. Why did you choose to participate in giving feedback today?


9. How often do you visit this Web site?
Please Select... Daily or more often Few times a week Weekly Monthly Few times a year Once a year Less often First time here

10. Email Address


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Was this ad broken?
Yes, the ad was broken due to a technical problem.



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