Gender:
Female (44.7%)
Male (55.3%)
Source: Scarborough Research, July 2008.

Household Income:
$100,000 or more (56.2%)
$75,000 - $99,999 (16.3%)
$50,000 - $74,999 (13.8%)
Less than $50,000 (13.7%)
Household Median $111,400
Source: Scarborough Research, July 2008.

Age:
18-24 (9.3%)
25-39 (31.6%)
40 - 54 (36.4%)
55 + (22.8%)
Median Age 43.3 years
Source: Scarborough Research, July 2008.

Education:
College Graduates + (61.7%)
College Graduates (35.4%)
Some College / Other (26.6%)
High School Grad or Less (11.7%)
Source: Scarborough Research, July 2008.

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Shared Audience: Bay Area Adults who both visit SFGate.com and read The Chronicle = 340,700.

Unique Audience: Bay Area Adults who visit SFGate.com and are NOT The Chronicle readers = 565,800.