Insight for Retail—Rapid Business Decisions for Retail

• Data Collection Sources

  Data collection for online and offline channels to better understand cross-channel customer behavior.

• Customer Pathing Across Channels

  Customer pathing across online and offline interactions channels.

• Geographical Analysis

  Powerful visualization of demographic and competitive data to identify new store locations.

• Data Segmentation

  Unlimited customer segmentation for purchase propensity scoring and customer attrition analysis.

• Free-form Querying

  Add new dimensions on the fly to adjust analysis for seasonality and product category changes.

Data Collection

• Flexible data collection options from one or multiple sources including delimited, XML and ODBC formats
• Easily load integration meta-data about customers, products, or campaigns
• Collect data in real-time or batch mode

Extract Transform and Load (ETL)

• Easily extend the data schema for analysis
• Visibility into processing steps for data validation and auditing
• Automated system checkpoints for faster data reprocessing and recovery
• Extensive data transformation options include parse, append, merge, and categorizing of data for processing and extraction

Rapid Performance

• Parallel processing for greater performance and scalability
• ‘Whole dataset’ processing on billions of records at a time
• Randomized statistical technique that provides approximate results for trends analysis immediately, queries refined incrementally until query completion

Visualization

• Visualizations include line and bar charts, tables, scatter plots, 2D and 3D process maps, path browsers, and worksheets
• Automatically add color coded legends for better visualization
• Setup visual markets before or after any event to track activities and trends over time
• Visualize spatial data such as customer, store, ATM, or competitor locations on interactive global maps

Advanced Segmentation and Filtering

• Create an unlimited number of real-time segments based on any data in the data set
• Filter Editor provides comprehensive logic to create segments and subsets of an entire dataset
• Segment Export to group customers and export on a one-time or continuous basis to external systems

Analytics

• N-dimensional analysis capabilities to automatically correlate and cross-tab all data
• Share dimensions, metrics, and analysis workspaces to collaborate with colleagues
• Annotation call-outs for data clarification and explanation
• Excel-like worksheets to build scenarios and KPI dashboards
• Navigate from high-level trends to contributing data at its most granular level
• Data correlations and confidence metrics guide user analysis and validate conclusions

Retail Channel Reporting, Dimensions and Metrics

• High-quality reports can be printed or exported to Microsoft Office products
• Ability to export both pre-processed and post-processed data to other systems such as a data warehouse
• Omniture Consulting provides retail channel specific reports and workspaces. Examples include: Basket analysis, Geographic Summary, Purchase sequencing analysis, Competitor location analysis, Sales summary, Demographic analysis, Store analysis
• Omniture Consulting provides dimensions and metrics. Examples include: Demographic data, Customer profitability, Purchase amount, Number of transactions, Total and average revenue, Total and average margin, Revenue per customer, Store name