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Rieva: You should evaluate your A people, you separate them out. These are your best employees. You don’t have to worry about them but you do have to reinforce to them, tell them they’re doing a good job, occasionally reward them, buy them lunch. The B group, they could be A’s. There are some people in the B who may someday get to be an A. Chances are, they’re always going to be solid performers so if you’re doing okay, keep your B’s. You don’t have to necessarily give them extra but you do have to tell them that they’re doing a good job but also tell them where they can improve. That’s really important to B people because you have to keep them motivated. Employee reviews are good part of this. I actually don’t believe in doing them just once a year. I think you have to constantly kind of informally review people. The C people, here’s where you start getting into trouble. You really have to break your C’s into the ones who you think have potential to one day be a B or the ones who you think are just going to maintain that C performance and eventually, you’re going to have to get rid of them because they’re not really helping you do anything.