VISITOR ACQUISITION

Search Marketer

Search marketers spend billions each year to acquire new customers across an expanding group of channels—search, display, email, mobile, video—yet lack a systematic way to determine how to optimize their investment in visitor acquisition. Omniture SearchCenter empowers marketers to optimize SEO and SEM acquisition strategies that maximize the return on online ad spend.

• Enable experimentation on the site with A/B and multi-variate testing
• Increase search marketing lift with advanced automated bid rules
• Reduce customer acquisition costs by optimizing ad spend allocation
• Increase cross- channel lift by measuring SEO and paid campaigns
• Apply lessons learned from bidding for search keywords to other channels

The Omniture Online Marketing Suite™ includes:

• SearchCenter®