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Recommendation Engine from WikiPedia:

Recommender systems form a specific type of information filtering (IF) technique that attempts to present information items (movies, music, books, news, images, web pages, etc.) that are likely of interest to the user. Typically, a recommender system compares the user's profile to some reference characteristics, and seeks to predict the 'rating' that a user would give to an item they had not yet considered. These characteristics may be from the information item (the content-based approach) or the user's social environment (the collaborative filtering approach).

When building the user's profile a distinction is made between explicit and implicit forms of data collection.

Examples of explicit data collection include the following:

Asking a user to rate an item on a sliding scale.

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