Online listening reaches 17% of population
By Paul Heine
Updated 0 Hour(s) 32 Minute(s) ago
There is good news in the radio industry: online radio is gaining in popularity. The number of Americans that tune-in weekly to online radio grew to 42 million, up from 33 million in 2008. Stuck in the 11 to 13% range for the past three years, weekly online listening now reaches 17% of the population, according to Arbitron and Edison Research, which released their 17th annual Infinite Dial study Thursday (April 16).
The number of monthly online listeners is 69 million or 27% of the population. And nearly half of the population, or 49%, an astounding 125 million, have ever listened to online radio.
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