SteelSeries

Iron.Lady is a unique yet successfully popular gaming event held in China. Iron.Lady gathers the top female professional Warcraft 3 delegates from around Asia, in order to battle against each other for cool prizes and of course the ultimate title of "Super Iron Lady". Iron.Lady was founded in 2007 and reaches a viewer base of approximately 3.7 million people in China alone. Iron.Lady represents and signifies the strength within these females' personalities, but also their determination and ability to compete on a professional level. The Iron.Lady tournaments are a cornerstone of competitive female electronic sports.

 

 

Gamers from Iron.Lady 2
Cang & Sara

 

 

MoonFish & sweetdream

 

 

KilLah & Dido

 

 

Angel & MiMi

 

 

Replays from the event

NeoTV broadcasted Iron.Lady 2 and has made the entire footage available for streaming on their website. On this link you can watch the final between Cang and Sara, and in the side menu you will be able to click in and watch all other matches from the event. If you want the raw replays of all the matches you can download them below:

Cang vs. Sara

sweetdream vs. Dido

KilLah vs. MoonFish

MiMi vs. Sara

KilLah vs. MiMi

sweetdream vs. Sara

Dido vs. Angel

MoonFish vs. Sara

Cang vs. sweetdream

Angel vs. Cang

Sara vs. KilLah

sweetdream vs. Angel

 

 

Iron.Lady in numbers

Web TV:

Most watched program throughout China during the 3 days

Views on Iron.Lady 1 blogs:

250.000

Downloads of Iron.Lady 1 videos:

7.000.000

Estimated views on Iron.Lady 2 blogs:

500.000+

Estimated downloads of Iron.Lady 2 videos:

10.000.000

Ranking on Ogame.net:

5th most downloaded replay ever (Cang vs. MoonFish)

Received text messages:

10.000 during the 3 days

Total exposure of Iron.Lady:

90.000.000 people on 200+ websites in China alone

Announcement of Iron.Lady 2:

100+ websites and direct exposure to 80.000.000 people

Viewers on TV:

3.700.000 poeple

 

 

Various media statistics from pressconference

Newspapers:

7 newspapers (circulation of 3.950.000)

Radio:

1 station (5.700.000 listeners per day)

Online:

5 websites (5.160.000 members)

Print:

8 gaming magazines (circulation of 1.080.000)

 

 

 

Videos from the event

We've chosen a few interesting videos from the NeoTV broadcast and put them up on youtube. All the videos except an interview with the founder of SteelSeries, Jacob Wolff-Petersen, are in Chinese. Below you'll be able to stream the Iron.Lady 2 prize ceremony as well as the interview with Jacob.

 

Iron.Lady 2 prize ceremony                    

Interview with Jacob Wolff-Petersen

 

 

 

Pictures from the event

 

Sara receiving her prize for 2nd place
Sara receiving her prize for 2nd place
Cang, winner of Iron.Lady 2
Cang, winner of Iron.Lady 2
sweetdream in action.
sweetdream in action.

Angel with the pink Iron.Lady gear.
Angel with the pink Iron.Lady gear.
Angel at the NeoTV studio.
Angel at the NeoTV studio.
KilLah focused in game.
KilLah focused in game.

The studio setup.
The studio setup.
MoonFish getting prepared.
MoonFish getting prepared.
SteelSeries Asia CEO presenting 1st prize.
SteelSeries Asia CEO presenting 1st prize.

Michael Yang, DELL China GM and Jacob WP
Michael Yang, DELL China GM and Jacob WP
SteelSeries Iron.Lady press conference.
SteelSeries Iron.Lady press conference.
Dido hosting the conference.
Dido hosting the conference.

Jacob Wolff-Petersen presenting eSports.
Jacob Wolff-Petersen presenting eSports.
The gamers talking about Ikari Laser Iron.Lady Edt
The gamers talking about Ikari Laser Iron.Lady Edt
All 2008 Iron.Lady participants.
All 2008 Iron.Lady participants.

Copyright 2009 SteelSeries ApS