Friday, March 6, 2009

Magazine

Consumed

A collection of Consumed columns published in The New York Times.

Columns

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Happy Medium
By ROB WALKER

How an indie-crafts venture found mainstream expression.

March 1, 2009
MORE ON: HISPANIC-AMERICANS, HANDICRAFTS, HOBBIES, ART
    A Successful Failure
    A Successful Failure
    By ROB WALKER

    How an image went from e-card to Twitter icon.

    February 15, 2009
    MORE ON: WHALES AND WHALING, BLOGS AND BLOGGING (INTERNET), TRADEMARKS AND TRADE NAMES, AWARDS, DECORATIONS AND HONORS, TWITTER
      The Sweet Payoff
      By ROB WALKER

      Does an $8 chocolate bar offer something beyond taste to the beleaguered consumer?

      February 8, 2009
      MORE ON: RECESSION AND DEPRESSION, UNITED STATES ECONOMY, LUXURY GOODS, CHOCOLATE
        Dumb and Dumber 2.0
        By ROB WALKER

        An old joke gets a digital remake and attracts consumers in a down economy.

        February 1, 2009
        MORE ON: COMEDY AND HUMOR, IPHONE, ADVERTISING AND MARKETING, SOFTWARE
          Deconstructing Barbie
          Deconstructing Barbie
          By ROB WALKER

          Loved, hated, analyzed, critiqued the iconic doll is repurposed.

          January 25, 2009
          MORE ON: ADVERTISING AND MARKETING, TOYS, BARBIE (DOLL), LORD, M G
            Tap Dance
            By ROB WALKER

            Want to stand out in a category that’s all about subtracting? Add something.

            January 11, 2009
            MORE ON: SUCRALOSE (ARTIFICIAL SWEETENER), ADVERTISING AND MARKETING, SWEETNERS, ARTIFICIAL, FILTERS, WATER, BOTTLED WATER
              Slow Pitch
              Slow Pitch
              By ROB WALKER

              An “anti-energy” drink’s novel image: chic or shameful?

              January 4, 2009
              MORE ON: SEDATIVES, ADVERTISING AND MARKETING, BEVERAGES
                Card Tricks
                By ROB WALKER

                The latest spin on the most transactional form of holiday giving.

                December 21, 2008
                MORE ON: ADVERTISING AND MARKETING, GIFTS, HOLIDAYS AND SPECIAL OCCASIONS, TARGET CORP
                  Talk Is Cheap
                  Talk Is Cheap
                  By ROB WALKER

                  Consumer spending finally falters can it be good news?

                  December 14, 2008
                  MORE ON: SALES, UNITED STATES ECONOMY, BLACK FRIDAY (SHOPPING), DISCOUNT SELLING, CONSUMER BEHAVIOR, RETAIL STORES AND TRADE
                    Haute Frugality
                    Haute Frugality
                    By ROB WALKER

                    How the latest high-low fashion collaboration fits the new shopper mood.

                    December 7, 2008
                    MORE ON: APPAREL, RETAIL STORES AND TRADE, COUTURE (FASHION), KAWAKUBO, REI
                      Delayed Gratification
                      Delayed Gratification
                      By ROB WALKER

                      A new installment for an old form of payment.

                      November 30, 2008
                      MORE ON: UNITED STATES ECONOMY, ADVERTISING AND MARKETING, RETAIL STORES AND TRADE, SEARS HOLDINGS, WAL-MART STORES INC, KMART CORP, TARGET CORP
                        Repeat Business
                        Repeat Business
                        By ROB WALKER

                        The selling and reselling, and reselling of a show that ended a decade ago.

                        November 23, 2008
                        MORE ON: ADVERTISING AND MARKETING, TELEVISION, SEINFELD, JERRY
                          The Brand-ness of Strangers
                          By ROB WALKER

                          We’re incidentally exposed to familiar logos constantly, but that doesn’t influence us does it?

                          November 16, 2008
                          MORE ON: ADVERTISING AND MARKETING, LOGOTYPES, APPAREL, POLO RALPH LAUREN CORPORATION, UNIVERSITY OF MARYLAND
                            Social Currency
                            By ROB WALKER

                            Prepaid cards that cash in on the status of plastic.

                            November 9, 2008
                            MORE ON: CREDIT, RETAIL STORES AND TRADE, BANKS AND BANKING, SIMMONS, RUSSELL
                              Goodwill Hunting
                              By ROB WALKER

                              Rebranding castoffs as couture or at least competitive with Wal-Mart.

                              November 2, 2008
                              MORE ON: SALES, UNITED STATES ECONOMY, ADVERTISING AND MARKETING, APPAREL, RETAIL STORES AND TRADE, THRIFT SHOPS, GOODWILL INDUSTRIES

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