WHO IS PROMAX|BDA?

Promax was established in 1956 as a non-profit, full-service, membership driven association for promotion and marketing professionals working in broadcast media.  

In 1997, The Broadcast Design Association (BDA) who had partnered with Promax for years on their annual conference, officially joined forces with Promax.

Today, the Promax|BDA membership represents every major broadcast and cable television organization, radio, computer hardware and software corporations, internet and other emerging technology stakeholders, premier design, promotion and advertising agencies, amongst numerous others. 
 
Promax|BDA aims to be the leading global resource for education, community, creative inspiration and career development for marketing, promotion and design professionals within the entertainment/information industry.  It is the mission of the Promax|BDA Association to lead the conversation about the role marketing, promotion and design play in the value of media across content platforms. 
 
With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, Promax|BDA is a truly international organization uniting the individuals who will pioneer tomorrow’s electronic and broadcast media. 


WHAT IS PROMAX|BDA:  THE CONFERENCE?

The Conference is the world's largest entertainment marketing, promotion and design event attracting industry leaders and executives from top television networks, cable channels, local stations, station groups, distribution, syndication, media and creative agencies, design and emerging media.

Through sessions, panels, exhibits, screenings and networking Promax|BDA brings together the world's leading creative and strategic marketing professionals for three days of dialogue, debate and discussion about the international business of television marketing, promotion and design.

Last year we welcomed over 3,400 attendees from around the globe, including more than 700 local station executives from over 150 television markets in the United States. Our delegation is made up of television marketing professionals who are tasked with driving the value of entertainment by finding new and innovative ways of attracting audiences to their parent companies' networks, stations and brands. The aim of the organization is to lead the international conversation about the role of marketing, promotion and design in the value of media.

More than ever, marketers play the pivotal role in the business of television. And Promax|BDA puts them in the driver's seat.