Press Release
Her
Interactive Enjoys Strongest Year To Date; Posts Twenty Pervent
Revenue Increase In 2008
Publisher
Diversifies Product Portfolio & Expands Distribution Overseas
and Online
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BELLEVUE, WA, December
17, 2008 - There's no mystery behind the success of Her Interactive
Inc., the designer, developer and distributor of the award winning
Nancy Drew PC game series, as the company has achieved
several significant milestones over the past 12 months. In 2008, Her
Interactive secured top PC sales rankings for its last two PC games;
expanded its overseas and online distribution, and diversified its
platform and content mix with the introduction of its first-ever game
for the Nintendo Wii, PC casual series, as well as announced
its first game outside of its highly successful Nancy Drew series.
"This year has been
extremely gratifying for us as we have established a long-term foundation
for growth by diversifying our content and platform mix, as well as
significantly expanding distribution abroad," said Megan Gaiser,
president and CEO of Her Interactive. "Sales continue to grow
year-over-year, and our understanding of the female demographic has
enabled us to make a seamless expansion into the casual games and
Wii marketplaces. Looking ahead, we hope to leverage our development
expertise and emergent distribution strength to make further inroads
into the mass-market video game sector."
2008 Highlights:
Top-Selling
Games
2008 was a banner year for
sales for Her Interactive, as the company introduced four new products,
two of which ranked either #1 or #2 in PC games sales during their
respective launch windows. Nancy Drew: The Phantom of Venice
launched at #1 on the PC sales charts on July 7, 2008, where it stayed
for the remainder of the month, while Nancy Drew: The Haunting
of Castle Malloy debuted at #2 on October 9, 2008 and maintained
a top 10 placement through November and part of December. Most impressively
was the top-ranked premiere of Nancy Drew Dossier: Lights, Camera,
Curses!, an exciting new series of online casual games.
Expanded Distribution
This year saw Her
Interactive expand its product distribution in two critical growth
areas: overseas and online. As 2008 closes, Her Interactive has successfully
expanded its retail distribution outside of North America to now include
the United Kingdom, France, Russia and Australia. Simultaneously,
the company greatly expanded its online distribution capabilities
so that its PC products are now available for download in over 25
countries, including those in Europe, South America and the Pacific
Rim. Closer to home, Her Interactive locked up new and expanded agreements
with top portals and casual game sites such as MSN Games, Real Arcade,
Big Fish Games, and many others. In fact, the company's entire catalog
of products is now available for online purchase via a simple, direct
to PC download.
Platform &
Content Diversification
Perhaps
one of the most important initiatives undertaken this year, Her Interactive
successfully introduced its first game for a major console system
when it launched Nancy Drew: The White Wolf of Icicle Creek
for the Nintendo Wii earlier this month. The Wii has quickly
become the gaming platform for the mass-market audience, and as such
folds perfectly into Her Interactive's development strength of creating
games that appeal to a wide age demographic. In addition to diversifying
its platform mix, Her Interactive also announced the expansion of
its content offerings with the development of The Hardy Boys®:
Treasure on the Tracks for the Nintendo DS, which
will be available in Fall 2009.
More information about
Her Interactive and the company's entire line of exciting Nancy
Drew games can be found online at www.HerInteractive.com.
About Her Interactive
Her Interactive
is the pioneer of fun and challenging interactive entertainment targeted
to female play preferences. The company designs, develops and publishes
high-quality, award-winning mystery adventure games. More information
about the company and the Nancy Drew games can be found at www.HerInteractive.com.
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