RENTON, Wash.—March 13, 2008 — Wizards of the Coast Inc., subsidiary of Hasbro, Inc. and leader in trading card games, roleplaying games, and shared world fantasy fiction, today announced Greg Leeds as the new President of Wizards of the Coast.
Leeds is moving to Renton following seven years at Hasbro where he headed up International Marketing and helped to develop Hasbro’s global brand management methodology. Prior to that he led Hasbro’s Boys group and had extensive experience in marketing, operations, and sales at both Samsonite and Procter & Gamble.
“Wizards is a fantastic game company with great opportunities to expand and enhance player communities around the world,” said Leeds. “I feel privileged to join the team and carry-on our culture of captivating gamers everywhere they want to play.”
After a distinguished 12 year career at Wizards of the Coast, Loren Greenwood is stepping down as President and CEO and leaving the company effective March 21, 2008.
Wizards of the Coast, Inc., a subsidiary of Hasbro, Inc., is a worldwide leader in the trading card game and tabletop roleplaying game categories, and a leading developer and publisher of game-based entertainment products. The company pioneered its categories with the globally recognized MAGIC: THE GATHERING and DUNGEONS & DRAGONS brands, and holds an exclusive patent on trading card games (TCGs) and their method of play. Wizards is also a leading publisher of fantasy series fiction with numerous New York Times best-sellers. For more information, visit the Wizards of the Coast website at www.wizards.com.
Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.