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Using Social Enterprise Applications to Enable the Next Wave of Knowledge Worker Productivity

The next generation of collaborative work will be defined by the shift from information handling to interaction management, or socialization.

Social networks such as Facebook and MySpace might seem at first to be more about play than about work but it is precisely such play and the recurring stickiness it engenders that will allow people to tap into the collective knowledge of their coworkers. Social networking will succeed where earlier approaches to collaboration, such as traditional knowledge management, have failed.

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