• FROM THE COUCH
For all the promise of a new approach, the show mostly demonstrated difficulty to reinvent the wheel.
• FROM THE KODAK THEATER
The Oscar show is a very different experience inside the Kodak. As Danny Boyle said, "I don't know what (this show) looks like on television, but in the room it's bloody wonderful."
The slashing of marketing budgets by big spenders on Madison Avenue already has hit Hollywood pretty hard. But the biz should brace itself to feel the brunt of reduced spending this year.
Neither "Valkyrie" nor "Seven Pounds" won any Oscar love this year, but the two movies offer a glimpse of just how tricky it is to manage the buzz of Oscar expectations.
• Quest for Oscar leaves some films out
• Quotebook 2008