GamePro | Audience
Audience Profile:
- Average Age: 30
- Median Age: 26
Gender:
- Male: 93%
- Female: 7%
Income:
- Median household income: $53,000
System Ownership:
- Microsoft Xbox 360: 60%
- Sony Playstation 3: 46%
- Nintendo Wii: 56%
- PC: 65%
- Playstation 2: 69%
- Microsoft Xbox: 37%
- Nintendo GameCube: 44%
- Sony Playstation Portable/PSP: 44%
- Nintendo DS/Lite: 53%
- Nintendo Game Boy Advance SP: 45%
Game Purchasing:
- 50% of GamePro Readers purchase more than 10 games per year
- 77% have more than 20 games in their personal library
Influence:
- 86% give purchasing advice to an average of 5 people a month
Consumer Electronics Intend to Purchase:
- DVD Player / Blu-ray Player: 59%
- Cell Phone: 61%
- Digital Camera: 48%
- DVD Burner: 35%
- DVR (Tivo, Replay, etc.): 27%
- MP3 Player (iPod, Zune, etc.): 53%
- Home Stereo System: 38%
- Desktop / Notebook Computer: 54%
- HDTV (DLP, LCD, Plasma, etc.): 49%
- Satellite Radio System: 12%
Sources: IntelliQuest Spring 2008 & GamePro 2008 Reader Study
For more information please contact your GamePro Media sales representative.