GamePro | Audience

Audience Profile:
  • Average Age: 30
  • Median Age: 26
Gender:
  • Male: 93%
  • Female: 7%
Income:
  • Median household income: $53,000
System Ownership:
  • Microsoft Xbox 360: 60%
  • Sony Playstation 3: 46%
  • Nintendo Wii: 56%
  • PC: 65%
  • Playstation 2: 69%
  • Microsoft Xbox: 37%
  • Nintendo GameCube: 44%
  • Sony Playstation Portable/PSP: 44%
  • Nintendo DS/Lite: 53%
  • Nintendo Game Boy Advance SP: 45%
Game Purchasing:
  • 50% of GamePro Readers purchase more than 10 games per year
  • 77% have more than 20 games in their personal library
Influence:
  • 86% give purchasing advice to an average of 5 people a month
Consumer Electronics Intend to Purchase:
  • DVD Player / Blu-ray Player: 59%
  • Cell Phone: 61%
  • Digital Camera: 48%
  • DVD Burner: 35%
  • DVR (Tivo, Replay, etc.): 27%
  • MP3 Player (iPod, Zune, etc.): 53%
  • Home Stereo System: 38%
  • Desktop / Notebook Computer: 54%
  • HDTV (DLP, LCD, Plasma, etc.): 49%
  • Satellite Radio System: 12%

Sources: IntelliQuest Spring 2008 & GamePro 2008 Reader Study

For more information please contact your GamePro Media sales representative.