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Product Brochure
DecisionMaker Analytics
One Simple Step Can Drastically Improve Campaign Results
Increase the quality and effectiveness of your marketing campaigns through analytics
The DMA estimates that companies using e-mail marketing in 2008 generated an average $45.06 in revenue for each dollar they spent. Analytics, numbers, metrics – words that are becoming part of the everyday marketing process. Yet, it's tough to know where to start measuring. What will be involved? Where will you get the data? What technology is required? And so the typical response is to wait – and hope for the best. Except when you work with DM2-DecisionMaker. In fact, one client recently achieved 34% increase in response after applying DecisionMaker Analytics to their email marketing program.
You can now
validate the quality and response rates of your marketing investments – without any additional work.
As a marketing professional, you know the value of being able to analyze past campaigns to justify and plan for future marketing programs. However, direct marketing programs can be complex and hard to measure. And interpretation of campaign responses requires an in-depth examination and significant time to develop conclusions and recommendations for change. The problem is – you don't have that kind of time.
DM2-DecisionMaker makes it easy to reveal the results of your direct marketing campaigns. We will analyze, interpret and recommend direct marketing strategies and profiles that best fit your target market and objectives. We determine the most likely responders for future campaigns and create overall increased marketing effectiveness.
DecisionMaker Analytics measures the effectiveness of your email campaigns in a few steps:
•
•
•
•
•
Evaluate your previous email campaign response rates
Produce a profile of your customers – and prospects – who responded
Identify the professional demographics of your most frequent buyers
Determine the most likely responders for future campaigns
Track and measure subsequent email campaigns and their response rates
Get Started
Call 800.323.4958 today to get started or
click here
to learn more now. And, if you are already a client of DM2-DecisionMaker, ask your account representative to add DecisionMaker Analytics to your next email campaign, and experience the value of metrics as they increase your sales!
Contact a DM2 Representative
Phone
800-323-4958
Fax
630-288-8390
Email
info@dm2decisionmaker.com
Download product brochure