Oscar.com sees year-to-year gains
Looks like ABC’s interactive gambit worked. Its all-Oscar website, Oscar.com, saw its unique visitors and page views increase 57% and 87%, respectively, on Oscar Sunday compared to last year. Users spent a hefty 11.63 minutes on the site per visit, a 15% increase compared to last year.
This year, more than ever, there was a lot to do once you landed on the site. Besides checking out who was nominated for what, and submitting your ballot choices online, viewers could watch two Web series.
Even after the Oscars, ABC kept updating the site. Its “Road to the Oscars” web series featured stories about the winners with clips from the broadcast. The site also had “Thank You Cam” for those odd people who want to watch Kate Winslet give yet another horrible acceptance speech, and features on backstage and the red carpet.
OK, I love the Oscars but they are over now. Now I’m looking forward to … March Madness?
