SFGate: Media Kit: Advertise

Classified offers various online advertising opportunities to meet your electronic goals. For details Please contact your Chronicle ad rep.
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Article Buttons

Reach your target audience. 120x60 button. Most rich media and third-party ads accepted. See ad specifications.
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Banners

Reach your target audience. SFGate offers 8 sizes: 468x60, 234x60, 120x60, 125x125, 88x31, 300x250 and with skyscrapers 125x400/600/800 or 160x400/600/800. Most rich media and third-party ads accepted.
See ad specifications.
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Newsletters

Reach your target audience. SFGate offers:

Biztek - The latest in business, finance, and tech news each weekday. Also includes the day's closing market numbers and financial tools to help you manage your money better.

Food and Wine - A weekly smorgasbord of the best of The Chronicle's food and wine content along with special features exclusive to the newsletter. Every Thursday.

Top O' The Bay - Local news, sports, weather, business, and entertainment drawn from the morning Chronicle and SFGate exclusives every weekday.

Notes and Errata - SFGate columnist Mark Morford's irreverent take on world news, events, the pope, dogs, and liquid cheese products. Wednesdays and Fridays. Deeply skewed, very funny. Legal in 47 states.

New Flicks - SFGate movie reviews and film festival information delivered every Friday morning.

Ski and Snow - A weekly update of snow conditions at regional resorts sent every Thursday during the ski season.

Sports - Team headlines for the 49ers, Raiders, Warriors, Giants, Athletics and Sharks. Usually delivered every weekday during the season, and periodically during the off-season.

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Home Page Logo Links

Ad consists of two components: an 88x31 image in gif/jpg format and text - no animation. Client should supply both image and text. SFGate can, for a production charge, create the image.

Images can be 3rd party served, however, each ad (image and text) must be assembled by SFGate design group.

Character and text limits:
Up to 50 characters total (approx 3 lines) of text displayed in mixed case (see example)

SFGate will track impressions and clicks. Client may also either request inclusion of tracking pixel to count impressions or serve the image through a 3rd party system.

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Text Link

Up to 50 characters total (approx 2 lines) of text displayed in mixed case (see example)

SFGate will track impressions and clicks. Third party click tracking is also permitted. Client may also request inclusion of tracking pixel to count impressions through a 3rd party system.

ADVERTISERS

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Home Page Exit Interstitial

The Home Page Exit Interstitial will serve an interstitial ad frame and ad once per day to anyone who visits the SFGate home page and then clicks on a link that does not open up a popup or go to another website. Creative size is 640x480 and can be 3rd party served. Any animation in the ad must cease after 10 seconds since interstitial page only pauses 10 seconds before forwarding user to initially requested page.

SFGate delivers the ad within a page served from the sfgate.com servers. SFGate controls frequency cap and interstitial pause from this page. Uninitiated audio not permitted. Only one advertiser may run this type of creative on any single day in any given 7 day period (Monday-Sunday).
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Commonly Used Terms

This list of commonly used terms can help you to understand the language used in online marketing. Also, a more in-depth Glossary of Interactive Advertising Terms can be found at the site Interactive Advertising Bureau.

SF Gate: Media Kit: Advertise