Howie Fenton
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Print Trends, sponsored by EpsonRecent PostsNitrogen in Car Tires ClaimsDecember 23, 2008 | Link This | Email this | Comments (0)  OK, admittedly this has little to do with the Graphic Arts but one could argue that this is a component of being green. The Holidays are one of those rare times I get to spend time at home, so I went for an oil change and was told my tires were low. “Would you like air or nitrogen?” I was in shock. But after the shock wore off, we started a conversation in which I learned about the claims:
Industries: New Products, Sustainability Recent PostsWeb-to-print and Consultative SalesDecember 19, 2008 | Link This | Email this | Comments (0) In the NAPL Digital Services Study we have been discussing, we learned that successful companies understood the importance of shifting sales strategies from transactional to custom solutions using a consultative sales-based approach. Many Digital Services participants recognize the importance of a shift from transactional to consultative or solution-based sales: “Solution selling enables us to grow in an otherwise shrinking market,” is how one member of our survey group put it. “All solution sales require a different approach from transactional sales.” Industries: Digital Printing, New Products Recent PostsWeb to Print SatisfactionDecember 17, 2008 | Link This | Email this | Comments (0) We have been dicussing satisfaction in offering digital printing services. Over time this satisfaction has gradually increased. I would estimate that if you looked back in 3 - 4 year increments you would find about a 20 point decline in satisfaction every 3 - 4 years. Based on my memories, in the recent past you would hear complaints about sales and marketing and as you went further back in time the complaints would focus on equipment and operational issues (downtime and maintenance). How does that compare to Web-to-print? You may remember we discussed satisfaction in offering digital printing services earlier this ...Read More Industries: Digital Printing Recent PostsInvestment PrioritiesDecember 15, 2008 | Link This | Email this | Comments (0) In the last few blogs we discussed sales and growth, but it would be naive in these discussions not to consider the current economic climate and companies conservative plans for dealing with this crisis. In the NAPL SOI: 2008 Strategic Perspective we asked: “Compared to the last three years, do you expect to increase, decrease, or hold steady the percent of revenue that you invest in capital equipment over the next three years?” Industries: Digital Printing, New Products, Press Recent PostsFunctions and skill sets of the digital worldDecember 12, 2008 | Link This | Email this | Comments (0) Recently we discussed the conclusion from our Digital Services Study that good hiring, training, and retaining of digital staff is tied to the profitability of those digital services. This theory is supported by a recent Frank Romano article. Frank wrote, “The new functions and skill sets of the digital world are mostly based on IT — Information Technology. They involve programming and computer-related skills: Database Analyst, VDP Specialist, Digital Asset Specialist, Digital Printing Technician, Quality/Environmental Specialist, IT Specialist, Networking Specialist, Distribution Specialist, and Marketing Specialist.” According to this article, “Much of the hiring remains in...Read More Industries: Digital Printing, New Products
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