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CHOW

CHOW - Food. Drink. Fun.

Deliciously addictive, CHOW™ (www.chow.com) combines fresh editorial content with a passionate community to deliver a one-of-a-kind experience for today's contemporary culinary explorers. From simple, sophisticated recipes, DIY projects, and travel features to etiquette advice, engaging videos, and lively forums, CHOW dishes up content for a new generation of food enthusiasts—smart, youthful, social urbanites driven by deliciousness, discovery, and sharing.

According to The New York Times, CHOW is "A food web site spiced with attitude." And Anthony Bourdain agrees that "CHOW gets it right."

Benefits
  • CHOW serves marketers hungry to reach youthful, smart, quality-conscious influencers with money to spend on their favorite pastimes from food and drink to entertainment and travel.
  • CHOW can help you connect with our active, engaged audience in a relevant, memorable way whether it's firing up foodies with a recipe showdown or crafting a customized special feature that embeds your brand with our award-winning editorial content.
  • No other resource—online or off—serves today's modern food enthusiasts the way CHOW does, thus no one else can connect you with this savvy crowd the way CHOW can.
Audience Profile1
  • 49% ages 25-39 years
  • 66% female; 34% male
  • 61% have an annual household income of more than $75,000 (average $116,100)
  • 57% live in urban areas
  • 75% have childfree households
  • 77% live to eat
  • 96% have given advice on food and beverages in the past six months
  • 82% like to cook with only the best and freshest ingredients
  • 75% have entertained friends at home in the past 30 days
  • 65% advised on travel-related services or products in the past six months
Contact your CBS Interactive sales representative today.

1Source: CHOW Audience Profile Study, July 2007
CHOW

 

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