Apple Retail Store. Come to shop. Return to learn.

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Apple Retail Store in Sanlitun, China.

The first Apple Retail store in China. Apple Store, Sanlitun

Field Trip

Field Trip days are the best, particularly when they're at an Apple Store. Learn more

Shopping Tips from the Apple Store

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  • Tip 1.

    Shop early. Shop late. The store tends to be busiest in the middle of the day. Shopping early in the morning or late in the evening helps you avoid the crowds.

  • Tip 2.

    Make an appointment. Test-drive new products and learn all about them with Personal Shopping.

  • Tip 3.

    Check out anywhere. When you use your credit card for purchases, any Specialist or Concierge can check you out on the spot.

  • Tip 4.

    Don’t be afraid to ask for help. If you have any questions, speak to a Concierge (in the orange shirt). The Concierge is your guide to the Apple Retail Store and will always point you in the right direction.

We’re here to help.

You can find some of the world’s most knowledgeable Apple people in your neighborhood Apple Retail Store. Our Specialists help you get to know our products and answer your questions. Geniuses

provide hands-on technical support and repairs at the Genius Bar. Trainers offer face-to-face personal training to help you get the most out of your Mac. And the Concierge in the orange shirt is your guide to the Apple Retail Store, ready to answer your questions and point you in the right direction.

Retail employees MacBook Air

Everything Apple

The Apple Retail Store is the best place to test-drive and explore Apple products because it’s the one place you can find everything Apple. As soon as a new product is available, you can be among the first to experience it at the Apple Retail Store.*

Personal Shopping

Personal Shopping

We know your time is valuable. That’s why we offer free Personal Shopping appointments. During your uninterrupted time with a Specialist, you can have your questions answered and get a personal guided tour — including a test-drive of Apple products. Enjoy as much time as you need with no obligation to purchase. Just book an appointment that’s convenient for you, and we’ll help you find the Mac or iPod that meets your needs. Learn more

Gather. Learn. Create.

Apple Retail Store

Genius Bar

Genius Bar logo

If you have technical questions about your Mac, iPod, Apple TV, or iPhone, the Genius Bar is the

place for free advice, insight, and friendly, hands-on technical support. Geniuses use their impressive knowledge to answer technical questions, troubleshoot problems, and perform repairs — right in your neighborhood store. Learn more

One To One

onetoone

There’s no better way to learn more, or learn it faster, than with One to One personal training. A

membership gives you a year’s worth of in-depth, hour-long sessions taught by our expert Trainers. Sessions cover a variety of topics and are designed to benefit everyone — whether you’re new to computers or ready to master the latest pro software. Learn more

Youth Programs

Youth Programs

Apple Camp logo

Your neighborhood Apple Retail Store even offers special programs for kids and families. Available year round, our free Youth Workshops let the entire family learn about Apple products. And every summer, we host Apple Camp, where kids take free classes on digital photography, music, moviemaking, and other topics. Learn more

Business Business logo

Business

No matter what kind of business you manage, the Business Partners at the Apple Retail Store can work with you one on one. Whether you want to find the right Mac systems for your office, upgrade your network, enhance your business software, or use iPod as an incentive, our Business Partners can help you. Learn more

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*Not all Apple products are available at all locations worldwide. Check with your Apple Retail Store for further information about local product availability.