Santa Clara - 5/18/2008 - Macrovision Corporation (NASDAQ: MVSND) and leading independent cable operator Sunflower Broadband today announced the planned deployment of a set-top box clickstream measurement solution for its TV Guide Interactive®i-Guide™, one of the cable industry's most widely-deployed interactive programming guides (IPG). The collaboration marks the first planned clickstream deployment for Macrovision®and Sunflower Broadband™ to collect valuable IPG usage data that can be used to make consumers’ television experience more enjoyable.
The IPG usage patterns of an anonymous sample of Sunflower Broadband customers will be collected to help Macrovision gain insight into how consumers use i-Guide and interact with their DVR and on demand services and in-guide advertising. The data obtained from the clickstream measurement will also allow Sunflower Broadband to better understand how its customers use the IPG to access new services. This will help the company develop more effective consumer marketing tactics as well as home in on the development of on demand menus that are easy for customers to navigate. Data collection will be accomplished using Navic Networks' HyperGate Transport software. It will comply with consumer privacy laws and will be collected and reported anonymously.
"The interactive program guide plays a vital role in consumers' enjoyment of their television entertainment," said Steve Shannon, executive vice president, Product Management, at Macrovision. "The insights both Macrovision and Sunflower Broadband gain from this relationship will help us understand how consumers currently use their IPGs, how they engage with interactive guide advertising and how the guide experience can be enhanced."
In addition to measuring consumers’ use of the IPG, Macrovision and Sunflower Broadband plan to test locally targeted IPG advertisements. Using clickstream data, Macrovision and its advertising clients will evaluate the performance of IPG ad campaigns.
"Sunflower Broadband is continuously innovating new ways to improve our customers' experience, while enhancing our offering to advertisers," said Patrick Knorr, COO/General Manager, Sunflower Broadband. "i-Guide's set-top box measurement solution will provide us with a new tool to understand our consumers' needs, how they navigate, use services such as on demand, and their engagement with interactive advertisements. Having this information will be critical to be able to better serve and meet our customers' needs."
About Macrovision Solutions Corporation
Macrovision is focused on providing a brilliantly simple digital home entertainment experience by delivering solutions to businesses to protect, enhance and distribute digital goods to consumers across multiple channels. Macrovision's technologies are deployed by companies in the entertainment, consumer electronics, cable and satellite, and online distribution markets to solve industry-specific challenges and bring greater value and a more robust user experience to their customers. The result of deploying Macrovision's solutions is a simple end user experience for discovering, acquiring, managing and enjoying digital content. Today, Macrovision provides connected middleware, metadata on music, games, movies and television programming, media recognition, interactive programming guides, and copy protection. The company also operates entertainment portals including http://www.tvguide.com/ and http://www.allmusic.com/. Macrovision holds over 3,500 issued or pending patents and patent applications worldwide. Macrovision is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Macrovision can be found at http://www.macrovision.com/.
©Macrovision 2008. Macrovision is a registered trademark of Macrovision Solutions Corporation. All other brands and product names and trademarks are the registered property of their respective companies.
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Forward Looking Statements
All statements contained herein that are not statements of historical fact, including statements that use the words "will" or "is expected to," or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors are further addressed in the Company's most recent quarterly report on Form 10-Q for the period ended March 31, 2008 and such other documents as are filed with the Securities and Exchange Commission from time to time (available at http://www.sec.gov/). The Company assumes no obligation to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release, except as required by law.