FIFA.com - FIFA Marketing and TV

Marketing

FIFA has embarked on a new era in its more than 100-year-old existence with a shake-up of its commercial strategy.

Quote from the President

"The FIFA World Cup is a competition staged on a scale of massive proportions and it is abundantly clear that this could not be achieved - and with such success -- without the support of our commercial partners. It is FIFA's stated mission to not only develop the game, but also to touch the world and build a better future through our various development programmes and humanitarian initiatives. Our sponsors are integral to making this pledge a reality."
Joseph S. Blatter, FIFA President

Marketing Concept

FIFA offers sponsors solutions that go beyond the traditional media opportunities offered by other sports competitions. An official association with FIFA represents a two-pronged approach - sponsors can promote their brand on a global basis and, at the same time, target local markets. Together with the official broadcasters who deliver worldwide TV and radio coverage of the events, the sponsors and licensees are the pillars that support the staging and promotion of a FIFA event.