President of Olympics Committee Jacques Rogge has invariantly derided video games in an attempt to get young people interested in the Olympics.
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"Kids are attracted to visual, interactive forms of communication," he told The Times. "It's not going to be easy for sport to counter that.
"You won't hear me saying sport is not fun - it is. But it requires austerity and discipline. The answer is achievement. You will never achieve in a video game. It is not really success."
Rogge is currently campaigning to reverse the trend of young people becoming disinterested in The Olympics. Currently, the average age of an Olympic viewer is 46. And if it wasn't for countless bored students having nothing to do over the summer that number would be significantly higher.
"It's all a different generation to me," admitted the 66-year old Rogge, "but I see the potential to get the message across."
He even went so far as to say the Olympic administrators are prepared to let young folk work in their headquarters. "We need to hire more young people," Rogge said. "If they have baggy pants and pink hair, that's OK."
Meet half-way. Release another game for the olympics but have a voucher inside the box to go and watch the olympics cheaper or some sport coupon type things. Free stuff tends to work a treat.
