In Context, by Doug Henschen
Doug Henschen joined Intelligent Enterprise as Editor in 2004 and was named Editor-in-Chief in January 2007. He has specialized in covering the intersection of business intelligence, performance management, business process management and rules management technologies within enterprise applications and architectures. See More by Doug Henschen TDWI Insight: Guiding BI From the Top
Posted by Doug Henschen To develop effective business intelligence programs, lead with organization, not technology. That's the consensus advice from many of the speakers here at the TDWI World Conference and Executive Summit here in Las Vegas this week. I spent most of Monday at the Summit, a conference within the conference aimed at the higher-level executives, and I was most impressed with a kickoff presentation entitled "BI From the Top," by Tracy Austin, former CIO of Mandalay Resort Group and former VP of IT at Harrah's Entertainment, one of the most celebrated BI-driven enterprises in the world. Her IT credentials notwithstanding, Austin said "BI is not implementing tools and it's not an IT initiative. IT does not have the empowerment to make end users turn information into strategic actions." Speaking with the authority of someone who has learned from years of experience what works and what doesn't, Austin presented 10 principles for guiding "BI From the Top:" 1. BI must be business driven, tied to measurable business goals. If BI is currently IT driven, find a way to evolve it into a business-driven initiative. Finishing with a list of "BI blunders," Austin cautioned leaders not to let BI become "a batch-oriented, back-of-the-house tool. BI needs to be on the front lines with employees, it needs to help them deliver better service and it needs to be real time. If we're not thinking that way, we're five to 10 years behind!" E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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