Founding Philosophy

Our Founding Philosophy is a fundamental and permanent component of the TOMY Group which has served us well.

Corporate Mission

Our Corporate Mission is an enduring ideal toward which the Group strives.

Our mission is to fulfill the dreams of our stakeholders, including The dreams of children The dreams of our employees The dreams of our shareholders The dreams of our business partners The dreams of society We will create new value from play.

Corporate Guidelines

Corporate Guidelines are based on Corporate Philosophy and clarify “The TOMY Group Way.”

Customers For TOMY Group customers, we will bring dreams to reality through products which offer new forms of play value. Employees For TOMY Group employees, we will strive to offer a dynamic working environment which maximizes individual initiative and creativity. Shareholders For TOMY Group shareholders, we will satisfy expectations and earn trust through sound management and quality earnings growth. Business Partners For TOMY Group business partners, we will deal fairly and honestly, aiming for mutual prosperity. Society For society, TOMY Group will continue to be a faithful and trusted corporate citizen for the 21st Century.

Code of Conduct

The Code of Conduct codifies the conduct TOMY Group employees must observe in carrying out our Corporate Mission.

As we strive to fulfill the dreams in our Corporate Mission, we promise… We will produce products that promote children’s healthy growth. We will maintain thorough product quality and safety assurance. We will observe our company policy, the rule of law and good common sense. We will compete honestly and follow fair trade practices. We will not tolerate anti-social behavior. We will be a good corporate citizen toward society and the regions where we operate. We will be considerate of resources and the natural environment. We will respect individuality and foster initiative and creativity