Electronic Arts CEO John Riccitiello has said that he wants to make his company what 'Disney is to animation and NBC is to television'.
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Speaking to the Financial Times (via MCV), Riccitiello said his priority wasn't being number on in the charts, but placing EA in history as videogame's all-time greatest company.
"I read a book on how every medium creates one great company: animation created Disney, CBS was created by radio, NBC by television," he said.
"Interactive entertainment is going to determine one great company and I think it's this one. One of the reasons I've come back is to try to take it to the next step."
He added: "Above all, I'm trying to bring great quality and innovation back . . . I'm also trying to drive us towards a variety of new business models, whether it be subscription or micro-transactions, or advertising-based."
We appreciate EA saying it's not all about the money, but hasn't Nintendo already gone down as 'the Disney of videogames'?
