The Sponsorship Group for Public Television Launches New Corporate Sponsorship Web Site www.

Entertainment Editors/Business Editors

BOSTON--(BUSINESS WIRE)--March 22, 2004

Companies and advertising agencies seeking national corporate sponsorship opportunities can learn about the latest public television sponsorship offerings at sgptv.org a new Web site launching today.

From award-winning adult fare such as Masterpiece Theatre, Antiques Roadshow, Nova and Frontline to such trusted children's series as Sesame Street, Arthur and Barney & Friends, the site

Developed by SGPTV, the site features information on sponsorship opportunities by genre including prime time, multicultural, lifestyle and children's programming; sponsorship success stories and audience demographics.

"SGPTV's Web site is a valuable resource for companies interested in learning how corporate sponsorship of public television can help them reach their marketing goals," said Lance Ozier, vice president for national program marketing for WGBH. "SGPTV is excited about making this new service available to our corporate and agency contacts."

SGPTV is based at public broadcasting station WGBH Boston, the producer of one-third of PBS's national primetime line-up. SGPTV currently represents many of WGBH's award-winning productions as well as series produced by other premiere production partners.

For more information on sgptv.org or PBS sponsorship opportunities, please contact SGPTV Director Suzanne Zellner at 617-300-3725 or email suzanne_zellner@wgbh.org.

About WGBH

WGBH is the leading producer of PBS prime-time programs and online content, a major producer for public radio, and a pioneer in educational multimedia (including the Web, broadband, and interactive television) and in technologies and services that make media accessible for people with disabilities. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards...even two Oscars. In 2002, WGBH was honored with a special institutional Peabody Award for 50 years of excellence. For more information visit www.wgbh.org.

About the Sponsorship Group for Public Television (SGPTV)

The Sponsorship Group for Public Television is a full-service sales, marketing and client services team that secures national corporate sponsors for signature PBS programs. The team represents many of the highest-rated and best-known series on PBS, including American Experience, Antiques Roadshow, Frontline, Masterpiece Theatre, and Nova. In addition to representing the largest portfolio of prime-time series on public television, SGPTV represents popular PBS children's shows, such as Arthur, Zoom and Between the Lions, and well-known cooking and do-it-yourself programs such as New Yankee Workshop and The Victory Garden. For more information on PBS sponsorship opportunities, please call SGPTV's Suzanne Zellner at 617-300-3725 or email suzanne_zellner@wgbh.org