Effective Communications

Regardless of how innovative your business plan, how talented your workforce, or how ripe the market, you won't get far unless you can communicate effectively. Unfortunately, too many small and medium-sized businesses overlook the importance of communications, and as a result, miss opportunities.

Say What's Matters to Them, Not You
February 13, 2008, 12:50 PM
Internal operational language puts internal needs ahead of client needs at your peril.

Make Your Email Shine
November 09, 2007, 10:25 PM
How many emails do you receive each business day? You're too busy to count. And why? In part, you don't have anytime because you can't tell which of those emails are important without reading each of them. No more!

Want Less Productivity? Do These Eight Things
July 09, 2007, 9:15 AM
Productivity is one of those elusive goals -- like nirvana -- that lurk at the edge of consciousness. "Yeah, I'd like to be productive, but I'm too busy." That's why folks like David Allen, of "Getting Things Done" fame, soar to such heights: they take the abstract concept of productivity and make it concrete via steps and principles that anyone can apply.

From The Bad Power Point Files
July 05, 2007, 12:25 PM
There are some things that defy definition, but you still know them when you see them. That's particularly true of bad PowerPoint slides.

Pick Up The Phone
July 02, 2007, 11:15 AM
If you had written an entire book about email, you'd think suggesting people use the telephone would be a poor marketing strategy. Yet that's exactly what Will Schwalbe and David Shipley, authors of "Send" are doing in their tome about email etiquette. They've managed to garner a mention in the New Yorker, so the marketing strategy is working.

Get In, Get Out, Get Your Meeting Going
June 28, 2007, 7:45 AM
How many meetings did you go to last week? Or go one better, how many meetings did you go to yesterday? Did it take up more than half your work day? All that meeting can consume your day and if every single one of them starts late, consider how much time your losing to waiting around for something to start. No more!

One Step To Presentations That Rock
June 25, 2007, 10:15 AM
Do what I say, not what I do...now there's a cliché. How many times have you read something about the importance of getting to the point yet it drones on for pages? That's not what you get with Chris Brogan. He offers up perhaps the best single scrap of advice to make your presentations better. And he does it in five words.

Make Your Points Stick
June 06, 2007, 7:45 AM
How many times have you met someone in a meeting or at a party and forgotten their name before they've finished introducing themselves; these forgotten people haven't made their message stick. Now before you get too high and mighty, consider how many people have forgotten you while you were still talking.

Five Ways To Unleash Your Email Power
May 31, 2007, 7:45 AM
Most people in business today -- from nascent sole proprietors to those in globe-spanning enterprises -- you have one thing in common: you're being deluged with email. Now don't get me wrong, email is perhaps the most useful business tool available, but like anything powerful it demands attention and care -- think of it as the third rail of your office operations.

Product Names Matter
May 30, 2007, 8:00 AM
Just as overusing a thesaurus can turn your writing into a train wreck, employing a string of meaningless, over inflated words can be a death knell for your products and services.Almost every major corporation has fallen prey to the bad product-naming pandemic.