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There are hundreds of tools available to help you build awareness for your business on the Web. We'll try to help you sort through them all to pick the ones that are right for your company right now.

Five Ways to Create Content that Connects
March 27, 2008, 6:55 AM
Selling is easy, really, once you've connected with your prospect and built a relationship with them. When you've taken the time to be 'all-about-them', then they will take time to try what you've got, and give you money for your expertise.

What's your burning business question?
March 25, 2008, 9:35 AM
If you could ask an entrepreneur one question about business or marketing, what would you ask?

Blog vs. Ezine: Which should you have?
March 24, 2008, 6:10 AM
The blog vs. ezine debate rages on. Nearly every week Patsi and I get asked which is better, should a professional have a blog AND an ezine, etc., etc. In our monthly Blogging and Beyond mentor session this week, the questions came up several times.

David Pogue Reviews the Flip Video
March 22, 2008, 6:05 PM
One of my favorite tech reviewers is David Pogue in The New York Times. Finally, he has reviewed the Flip Video and he really likes it. You have to read the review and watch the video of Pogue and his clones demonstrating the differences between a camcorder and the Flip.

Five Ways to Stay on Top of Hot Trends
March 20, 2008, 11:55 AM
How do you know what new trends to embrace, and which to ignore? It might be instinctive, but it also has a lot to do with consistent attention to learning.

Wall Street Journal: How to Pitch Bloggers
March 17, 2008, 10:55 AM
In today's print and online edition of The Wall Street Journal, I'm quoted in an article about pitching bloggers. Also included is a case study from one of our clients. I blogged about it on Build a Better Blog.

Facebook Tips for Your Business
March 15, 2008, 7:45 AM
The Facebook for Business class was great! Our guest Mari Smith shared excellent tips and answered questions for 90 minutes. Here are a few tips from Mari about how to get started with Facebook and start leveraging it for your business...

Is your business resilient? Are you?
March 13, 2008, 3:40 PM
Most people think resiliency is about the ability to bounce back, or about having a hardy personality.While these are partially true, the most resilient person is one who is READY FOR ANYTHING!

How to Get 20% More Brain Power!
March 12, 2008, 2:45 PM
Exercise improves the blood's access to specific brain regions and stimulates learning cells to make a neurotropic factor which works like Miracle-Grow for the brain.You learn 20% faster and better during and after exercise than sitting still.

The Ezine/Blog Conundrum: One or Both?
March 10, 2008, 1:30 PM
A business blog is the best darn marketing tool on the planet. There's no doubt that writing on a blog showcases your expertise and attracts readers interested in what you have to say. When visitors land on your blog, it's up to you to keep them there with relevant content that gets them to subscribe, leave comments, and become a part of your community.