HATTIE: (Voiceover) The marketing strategy has been so successful, John has had to slow down expansion to put the technology in place needed to sustain more growth.

JOHN: We won't make it without added technology. And it's actually great that there is the technology so we can continue to grow. The way we communicate with our vehicles today is basically walkie-talkies.

Unidentified Employee #3: I need the last driver in the lot, please, last driver in the lot.

JOHN: (Voiceover) Somebody's inside our base and near the airport and our vans are all over the county. And that's fairly archaic. That's stagecoach and we need to be space shuttle.

Employee #3: ...983, stand by, sir...

MIKE FORBUSH: Yeah, we've grown as large as we can manually. We definitely need the technology to grow any further.

HATTIE: (Voiceover) Mike Forbush started as a driver. He is now responsible for installing this new technology.

MIKE FORBUSH: The tracking system does three things. It tracks the vans for us, where they're at and how fast they're going, and if a driver gets lost we can walk 'em in because we can see exactly what street they're on and where exactly they are at live time. And it'll also send data through a computer screen to the driver telling them what runs to go, what time for the pickups. And the third part is the credit cards where the driver will just swipe a credit card like in a restaurant or something and the tracking system will process the credit card through for us.

HATTIE: So that's exciting.

MIKE FORBUSH: Yes. The drivers will like that a lot. The less they have to do, the better.

JOHN: Technology's not a bell or a whistle. It's not something sexy that we want to look good or have some fancy screen. It's an absolute necessity for us to continue to grow the business. And as long as there's demand, you know, your customers want to buy our products, we're duty bound to figure out how to create more product. So this is a breakthrough for our business and, you know, we never thought we'd--you know, it was always kind of, `Wouldn't that be great? You know, this is a bell and a whistle.' This is absolutely necessary now, so it's a huge investment, it's another one of those reach into your own pocket sacrifice for the good of the company, but, you know, it's the right thing to do long term.

HATTIE: One more year with no house.

JOHN: One more year with no house, probably. But that's OK.

HATTIE: Well, now does a person have to have an MBA to make it in business?

JOHN: No. Absolutely not. I mean, look back at history. The guy's who've made it haven't. Today, it's an advantage. It doesn't hurt you. But I think enthusiasm and will and hard work and all the old-fashioned things that, you know, you learned as a kid: work hard; work before play; all those things, that do your homework, the test will come out OK. You know, what made us successful was the will to get it done and the drive to not quit. Before you do it, you think, `Wow, this is gonna be easy. I can go out there and have the Midas touch and, you know, spin yards of gold.' In reality, it's harder. It's not as lucrative. Its highs aren't any higher. Its lows are much deeper. But it's exciting. You only get it once, you know. Just love it. Do it.

HATTIE: (In the Studio) What's in a name? Nothing or just maybe everything. Have you asked thequestion: how does my business name impact the bottom line? Maybe it's time for a change. We'll see you next week.