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Marketing & Advertising

Nicole Francois
Summarize, Summarily  - Effective Communications
April 3
For wordy workers and loquacious coworkers, a new program can help you easily summarize Word documents.
Chuck McKay
Marketing P.A.I.N. - Part 3, Advertising the First Stage of Pain  - Advertising Made Simple
April 3
People's status occasionally changes, and for some, an event will occur which places them firmly in the market. Combined with top-of-mind awareness caused by your advertising, this new perception of need will lead them to look you up in the white pages, rather than looking up your business category in the Yellow Pages.
barbaraJ
Quite possibly the easiest green—ever  - Green Business
April 3
Encourage people to use a coffee mug, instead of a paper or Styrofoam cup, at the water cooler ...
Kevin Stirtz
The End of Customer Service (As We Know It)  - Smart Marketing with Customer Loyalty
March 25
Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution. The article points to retail trends started by ...
Tim Berry
Make it Planning, not Just a Plan. Do the Review Schedule First  - Business Planning Demystified
March 14
Start your plan development by scheduling the plan reviews. That will make your planning more useful, and lead you into management.

Latest Comments in Marketing & Advertising posts

This is encouraging, to hear that big retailers (and wooden furniture manufacturers) like Crate & Barrel are going so far with their sustainable business practices. Gives me hope for the future. I'm looking forward to hearing more about C&B;'s green initiatives.
By: Luke S. on Green Upholstery Rules at Crate & Barrel
Skylights are helpful for natural light but I have found them to suck out heat! At least that's the case where I live. I believe they have a device you can install on your TV to shut it off after a certain time. Might that help instill a good practice?
By: Frank Ross on Is a Home Business a Green Business?
Those are great Sergio, I am guilty of hitting print too soon myself. I will definitely keep that tip in mind. And Kim, I can only imagine what kind of paper must be in that industry - Forms forms and more forms. But I'm glad to hear it's making a move toward paperless.
By: Frank Ross on Do you Really Need to Print That?
In a very few years, many of today's lighting applications will be converted to using LED's as the light source. They are already here for many applications, and the others will follow soon. Our company regularly uses LED lights for refrigerated display case illumination, such as you find in the grocery freezer cases or the open dairy and produce cases. LED's cut the energy use in half, or more, and greatly reduce the amount of heat from the light that is dumped into the refrigerated case. More ambient lighting situations, such as the replacement of overhead fluorescent lights, are not quite there yet. However, the LED industry is making advances on a rapid basis, and before much longer these application will become common as well. The sooner the business community understands how these lights can reduce their electricity bill, the sooner more users will accept the higher initial costs. Until we all start doing a better job of getting that message across, the business community will not understand the great value of this investment.
By: Joe Hlava on Small steps toward a greener business
Having been asked to create a Peer to Peer Mentoring program at work, how might I go about that?
By: Marvin Gerr on Don’t Use Employer Email to Fish for Talent