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Prize Winners: The World's a Stage for Mail and Online Appeals

How Amnesty International's e-mail campaign drew funds from receivers to support bus-shelter ads.
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The ABCs of Effective Advertising
Developing an effective advertising campaign is easier said than done, but understanding a few key principles will put you on the right track.
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Marketing Basics
Business owners should carefully plan their marketing strategies and performance to keep their market presence strong. So, what is Marketing?
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Find an Ad Agency That Gets Results
Many small businesses lack the expertise, time, and resources to create an effective professional ad campaign. But do you know what to look for when approaching ...
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Top 10 Tips for an Effective Advertising Campaign
The goal of advertising is to cost-effectively reach a large audience and attract customers. If done correctly, advertising can enhance the success of your business. Here ...
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How To Market a Hard-to-Explain Product
Far too many entrepreneurs believe that if they have a good product, customers will come. However, success is built with public relations campaigns, sales and marketing, ...
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The Psychology of Marketing
It takes some knowledge of basic psychology and human behavior to succeed at marketing. People buy things to either meet their needs or satisfy their wants ...
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Where Can I Find Sample Ads for My Business?
To find sample ads for your business if you plan to advertise on a search engine like Google or Yahoo! ( Overture), conduct a search of ...
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Three Things Every Yellow Pages Advertiser Needs to Know
Yellow Pages advertising has an incredible amount of potential. There are three basic truths of Yellow Page advertising that can help you take advantage of this ...
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VIDEO: Why the Web Is the New Media Kit
Interview with Michael Greece of Padilla Speer Beardsley, a New York public relations firm.
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VIDEO: The Right Way to Handle Angry Customers
Interview with Jim Logan, AllBusiness.com's marketing advisor.
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VIDEO: Use the Power of Testimonials
Interview with Jim Logan, AllBusiness.com's marketing advisor.
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VIDEO: Marketing: The Power of a Web Site
Host Hattie Bryant of Small Business School interviews Stacy and Al Crocetti of Hardy Boat Cruises, a travel-and-tour company based in New Harbor, Maine.
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VIDEO: The Right Way to Advertise
AllBusiness Exclusive: A profile of Re-Use Concrete Sealing, a concrete resealing company based in Kansas.
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Create and Share Your First Podcast
Learn everything about how to make podcasts -- from recording and editing podcasts to sharing it online.
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The Best Way to Use Color and Imagery to Improve Your Marketing
AllBusiness.com's Chris Bjorklund interviews Joseph Carrabis, founder of Next Stage Evolution, whose cutting-edge research details how color and color imagery impact direct-response marketing and e-branding.
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SOS for SMS
For all of your valuable text messages, the website TreasureMyText is here to help you preserve and protect them.
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60-Second Guide to Marketing on a Limited Budget
While on a limited budget you can still create a quality marketing plan, assuring customer satisfaction and a good image for your business. In just 60 ...
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How To Make Online Marketing Work for Your Company
Why has online marketing worked for some companies and not for others? And for the companies that are failing, do they simply have no clue how ...
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Marketing Your Home-Based Business
Attracting new clients for your home-based business can be a perpetual problem. However, you don't need to embark on an expensive campaign to market your business.
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Marketing Plan Components
The Executive Summary section of your marketing plan allows you to introduce your company and to summarize the major points of your plan. A number of ...
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